際際滷

際際滷Share a Scribd company logo

Brand Analytics

S
Song Rattanavong

Current reputation monitoring tools provide insights at the brand level but not the local level. They can show what people say about Starbucks generally but not a specific Starbucks location. This document introduces a tool that helps large brands monitor the reputation of individual locations and compare conversations across regions. It allows brands to see what people are saying about specific outlets and analyze metrics like reviews, listings and social media mentions at the local level.

Convert to study materialsBETA

Transform any presentation into ready-made study materialselect from outputs like summaries, definitions, and practice questions.

1 of 2
Download to read offline
It's increasingly clear that brands' reputations are being formed at the local level. But current Reputation Monitoring tools were built for the big picture; in other words, these products are effective at showing what people are saying about a brand like 'Starbucks', but they don't provide insight into what people are saying about the Starbucks in San Francisco on the corner of Market St. and Powell. It doesn't matter how much a company spends on national advertising campaigns, consumers are still going to judge its brand by how clean the bathroom is at the nearest location. VendAsta provides the only tool that helps big brands monitor the reputations of individual locations and compare conversations across different territories. CONSIDER THE FOLLOWING: Multilocation Reputation Monitoring for Brands and Franchises 82% 34% 25% of consumers in the U.S. said theyve stopped doing business with a company due to a poor customer service experience. of bloggers post opinions about products and brands. of search results for the worlds top 20 brands are linked to user-generated content. What are people saying about the outlet at the corner of Washington and 53rd? Are your locations in the Canadian Maritimes accurately listed in online yellow pages? Brand Analytics How many Foursquare check-ins did you get at your Dallas locations versus San Antonio last week? A LOCAL LOOK AT THE BIG PICTURE Want to see more? Contact us for a full demo 306.955.5512 - sales@vendasta.com - vendasta.com/company/contact 100%REBRANDABLE SOFTWARE SHOP SHOP SHOP SHOP SHOP
Sort & search reviews by region, location, keyword or rating DIG DEEPER WITH ROLL-UP REPORTS A BIRDS EYE VIEW FOR NATIONAL BRANDS View total listings found across all branches and regions. Visibility determines if franchises are listed in all the places where people are searching, and whether the listings are accurate and consistent. Inconsistent listings lead to poor placement in search engine results. Mentions on websites, blogs, comment-streams, and Twitter are automatically analyzed and sorted by sentiment. Reviews from sites like Yelp, TripAdvisor, and Urbanspoon are broken down by rating in order to reveal which franchises and regions are excelling or underperforming. Social media activity such as Facebook Likes, Twitter followers, and Foursquare check-ins can be charted to detect signs of growth or stagnation at different locations. Brand Analytics Want to see more? Contact us for a full demo 306.955.5512 - sales@vendasta.com - vendasta.com/company/contact See which sources youre missing from and which listings have possible errors.

More Related Content

Brand Analytics

  • 1. It's increasingly clear that brands' reputations are being formed at the local level. But current Reputation Monitoring tools were built for the big picture; in other words, these products are effective at showing what people are saying about a brand like 'Starbucks', but they don't provide insight into what people are saying about the Starbucks in San Francisco on the corner of Market St. and Powell. It doesn't matter how much a company spends on national advertising campaigns, consumers are still going to judge its brand by how clean the bathroom is at the nearest location. VendAsta provides the only tool that helps big brands monitor the reputations of individual locations and compare conversations across different territories. CONSIDER THE FOLLOWING: Multilocation Reputation Monitoring for Brands and Franchises 82% 34% 25% of consumers in the U.S. said theyve stopped doing business with a company due to a poor customer service experience. of bloggers post opinions about products and brands. of search results for the worlds top 20 brands are linked to user-generated content. What are people saying about the outlet at the corner of Washington and 53rd? Are your locations in the Canadian Maritimes accurately listed in online yellow pages? Brand Analytics How many Foursquare check-ins did you get at your Dallas locations versus San Antonio last week? A LOCAL LOOK AT THE BIG PICTURE Want to see more? Contact us for a full demo 306.955.5512 - sales@vendasta.com - vendasta.com/company/contact 100%REBRANDABLE SOFTWARE SHOP SHOP SHOP SHOP SHOP
  • 2. Sort & search reviews by region, location, keyword or rating DIG DEEPER WITH ROLL-UP REPORTS A BIRDS EYE VIEW FOR NATIONAL BRANDS View total listings found across all branches and regions. Visibility determines if franchises are listed in all the places where people are searching, and whether the listings are accurate and consistent. Inconsistent listings lead to poor placement in search engine results. Mentions on websites, blogs, comment-streams, and Twitter are automatically analyzed and sorted by sentiment. Reviews from sites like Yelp, TripAdvisor, and Urbanspoon are broken down by rating in order to reveal which franchises and regions are excelling or underperforming. Social media activity such as Facebook Likes, Twitter followers, and Foursquare check-ins can be charted to detect signs of growth or stagnation at different locations. Brand Analytics Want to see more? Contact us for a full demo 306.955.5512 - sales@vendasta.com - vendasta.com/company/contact See which sources youre missing from and which listings have possible errors.