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Brand / Belief

Faris Yakob
Faris Yakob

The document presents an integrated behavioral template for brands, with actions and advertising/media flowing from a core brand belief. The template shows brands using tools and content to help and entertain/inform people through their actions and advertising, with the goal of behaviors ultimately strengthening the underlying brand and belief.

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Brand / Belief INTEGRATED BEHAVIORAL TEMPLATE Do Stuff --------------------> Tell People ACTIONS ADVERTISING Behavior Media BRAND/BELIEF TOOLS CONTENT Help People Entertain/Inform People

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Brand / Belief

  • 1. Brand / Belief INTEGRATED BEHAVIORAL TEMPLATE Do Stuff --------------------> Tell People ACTIONS ADVERTISING Behavior Media BRAND/BELIEF TOOLS CONTENT Help People Entertain/Inform People