Brand building (be it business or personal): theory, tools and best practices
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Branding is not an option if you are a startup, a freelancer or a sole proprietor of a professional service business: its a necessity, and one that can yield rewards or create harm if not well tended. Building a brand goes far beyond having a logo in fact, a logo is NOT a brand by any means and its a practice rooted in data and science. In this workshop, participants were exposed to the theory behind, followed the necessary procedures and emerged with a branding strategy. This way the process can be better grasped, and implemented in creating/revamping/establish their brand(s) While not obviously turning participants into brand designers, the workshop will highlight and explain what a successful brand needs and is based on.
Brand building (be it business or personal): theory, tools and best practices
- 1. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices WordCamp Europe, Belgrade June 16, 2018
- 2. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 3. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices U
- 4. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 5. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices communication & visual designer, strategist, creative director, writer, student, professor, coach, mentor, translator, photographer, brand builder
- 6. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 7. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Bojana Milosevic Christina Arntz Flip Keijzer Judith Schroeer Maria J. Aragon Yvette Sonneveld
- 8. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices TODAY
- 9. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 1 We will see what a brand is (and what isnt)
- 10. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 2 We will hear about the origin of the practice of branding
- 11. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 3 I will share with you my recipe to create and build a brand
- 12. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 4 And some tools, tips & best practices to tend to your brand
- 13. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 5 We will put all this in practice and create a branding strategy for 6 pretend clients
- 14. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Sounds good? Lets go!
- 15. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 16. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 17. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices BRANDLOGO
- 18. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Just do it
- 19. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 20. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 21. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 22. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 23. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Another example
- 24. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 25. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 26. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 27. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices A logo is the REPRESENTATION of a set of intangible values that set a company/product/entity apart from the rest.
- 28. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices The BRAND is *that* set of intangible values
- 29. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices To borrow from Ann Handley and Ze Frank The brand is the emotional aftertaste that comes after an experience with a product, service, company, person or entity
- 30. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Think of a logo as the 2-dimentional icon of a multidimensional experience (the brand)
- 31. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 32. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices A BRANDING HISTORY PRIMER
- 33. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 1- OWNERSHIP
- 34. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Yo!Thatsmine!
- 35. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Lascaux Caves of Southern France
- 36. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Ancient Egypt 2700 BC
- 37. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices brandr Old Norse for to burn
- 38. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 2 - ORIGIN & QUALITY
- 39. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Imadethat!
- 40. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 2000 B.C. (賊) Mesopotamia, Greece, India, etc. 2/3000 BC
- 41. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Roman Empire 100 BC/200 AD
- 42. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 43. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 44. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 45. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 46. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 3 - IDENTIFICATION
- 47. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Whichismine,now?
- 48. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 49. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Nivea 1925Coca Cola 1899Campbells 1897
- 50. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 1875: Trade Marks Registration Act
- 51. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices This changed everything: a brand could now be owned, becoming a company asset
- 52. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 4 - DIFFERENTIATION
- 53. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Minesbetter!
- 54. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices The rising of Advertising
- 55. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices James Walter Thompson
- 56. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices J. Walter Thompsons was the 鍖rst Advertising Agency to establish a creative department to design content for clients
- 57. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 58. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 1920s-1940s: Print & Radio Advertising
- 59. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 60. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 1940s-1950s: Television: the game changer
- 61. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 62. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 63. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 1950s-1960s: From USP to ESP
- 64. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices UNIQUE SELLING PROPOSITION
- 65. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices EMOTIONAL SELLING PROPOSITION
- 66. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 1970s-1980s: The rise of mass-media product branding
- 67. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 68. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 1980s-1990s: Communicationshiftsfrom producttoproducer
- 69. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 70. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 1990s-2010: if television was a game changer, Internet is a true revolution
- 71. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 1995 Amazon 2001 20061997 Google 2004 2005 FaceBook WordPress LinkedIn YouTube Twitter 20102007 The game changers iPhone Instagram Pinterest iPad 2003 Wikipedia
- 72. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices In terms of branding, this has two major implications:
- 73. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices theres nowhere to hide 1
- 74. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 2 we are all brands now
- 75. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices through social media we all have access to a potential, instantaneous limelight
- 76. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices and to unruly scrutiny and judgement
- 77. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Which means that we need to be aware of our status as brands.
- 78. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Which means that we need to be aware of our status as brands. And that we need to manage it
- 79. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices branding has evolved:
- 80. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices branding has evolved: ownership
- 81. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices branding has evolved: ownership origin & quality
- 82. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices branding has evolved: ownership origin & quality identi鍖cation
- 83. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices branding has evolved: ownership origin & quality identi鍖cation di鍖erentiation
- 84. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices branding has evolved: ownership origin & quality identi鍖cation di鍖erentiation company asset
- 85. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices branding has evolved: ownership origin & quality identi鍖cation di鍖erentiation company asset status symbol
- 86. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices branding has evolved: ownership origin & quality identi鍖cation di鍖erentiation company asset status symbol reputation
- 87. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices today your brand is your (kept) promise to your customer
- 88. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Your brand is what other people say about you when youre not in the room. Je鍖 Bezos
- 89. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices MY RECIPE
- 90. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 1 know thyself (and your product/service)
- 91. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 2 know your customer (and how you can make his life better)
- 92. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 3 know your market (and 鍖nd your niche)
- 93. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 4 know the others (and what makes you di鍖erent/special/better)
- 94. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 5 Have (or get) a clear vision (thats where youre heading to)
- 95. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 6 values: have them, and stand by them (be genuine, be honest)
- 96. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 7 be strategic, have a plan (know what youre doing and where youre going at all times)
- 97. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 8 give your brand an (appropriate) personality
- 98. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices You can create/convey your brands personality through:
- 99. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 1 graphic design (now we talk logo/symbol/color) the key here is CONSISTENCY
- 100. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 2 tone of voice and type of language the key here is COHERENCE
- 101. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 3 dialogue and attitude with and towards your customer the key here is SERVICE
- 102. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 4 communication how, where, in which way you communicate the key here is COMPETENCE
- 103. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices COMMUNICATION IN THE 21属 CENTURY
- 104. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices PAID, OWNED AND EARNED
- 105. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices PAID MEDIA = ADVERTISING TRADITIONAL, DIGITAL, ETC.
- 106. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices OWNED MEDIA = COMMUNICATION CHANNELS WE CONTROL WEBSITES, BLOGS, EMAIL, CONTENT
- 107. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices EARNED MEDIA = PUBLICITY CANNOT BE BOUGHT, IS ORGANIC AND RESULTING FROM OTHER ACTIVITIES
- 108. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 9 dont skimp (its your face)
- 109. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 1 work hard, stay consistent, check often 0
- 110. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 1 be mindful 1
- 111. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Now, if your brand is a PERSONAL BRAND
- 112. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices steps 1-7 apply just the same
- 113. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices steps 1-7 apply just the same as do rules 9, 10, and 11
- 114. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 8 you ARE your brand, it should have YOUR personality
- 115. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 116. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 117. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices opportunely curbed, but true to your true self
- 118. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 119. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices TOOLS, TIPS & BEST PRACTICES
- 120. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 1 COMMUNICATION
- 121. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices BRAND BUILDING TOOLS PAID MEDIA - OFFLINE ADVERTISING SPONSORSHIPS DIRECT MARKETING (PRINT)
- 122. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices BRAND BUILDING TOOLS PAID MEDIA - ONLINE DISPLAY/BANNER ADVERTISING SEARCH ADVERTISING SOCIAL MEDIA ADVERTISING DIRECT MARKETING (DIGITAL) INFLUENCERS MARKETING
- 123. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices BRAND BUILDING TOOLS OWNED MEDIA - OFFLINE RETAIL/IN-STORE DISPLAY VISUAL MERCHANDISING BROCHURES/FLYERS PRINT INSTITUTIONAL MATERIAL PROMOTIONAL MATERIAL
- 124. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices BRAND BUILDING TOOLS OWNED MEDIA - ONLINE OFFICIAL WEBSITE OFFICIAL BLOG OFFICIAL SOCIAL MEDIA PAGES
- 125. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices BRAND BUILDING TOOLS WEB PRESENCE You gotta have a website. You gotta have it as nice, curated, and coherent with you as possible. It will often be the 鍖rst thing people see of you.
- 126. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices BRAND BUILDING TOOLS DIGITAL PRESENCE Does your brand need an app? Yes: get one. Make it awesome. No: dont.
- 127. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices BRAND BUILDING TOOLS CONTENT & BLOG You gotta provide VALUE You gotta care for SEO. You gotta be coherent: visually and with tone of voice
- 128. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices BRAND BUILDING TOOLS SOCIAL MEDIA PRESENCE Your social media presence should be complete, mindful, appropriate, and curated.
- 129. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices BRAND BUILDING TOOLS SOCIAL MEDIA PRESENCE Your social media presence should be complete, mindful, appropriate, and curated.
- 130. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices BRAND BUILDING TOOLS SOCIAL MEDIA PRESENCE Your social media presence should be complete, mindful, appropriate, and curated.
- 131. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices BRAND BUILDING TOOLS EARNED MEDIA - OFFLINE MENTIONS IN TRADE PRESS RATINGS/REVIEWS BY TRADE WORD OF MOUTH/REFERRALS
- 132. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices BRAND BUILDING TOOLS EARNED MEDIA - ONLINE MENTIONS IN BLOGS ONLINE W.O.M./REFERRALS MENTIONS IN SOCIAL MEDIA ONLINE RATINGS/REVIEWS
- 133. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices ONLINE EARNED MEDIA NEEDS TO BE MONITORED: WHILE IT BUILDS YOUR BRAND, IT COULD EASILY GO SOUR: ONLINE REPUTATION IS VOLATILE
- 134. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 2 ACTIONS
- 135. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices BRAND BUILDING ACTIONS: PHYSICAL PRESENCE TRADE SHOWS/CONFERENCES LOCAL MEETUPS/EVENTS VOLUNTEERING/MENTORING WORKSHOPS
- 136. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices BRAND BUILDING ACTIONS: ONLINE INTERACTION QUORA, STACK OVERFLOW, FORA TWITTER/FACEBOOK BE A MENTOR/MENTEE
- 137. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices BRAND BUILDING ACTIONS: CONTENT PRODUCTION TECHNICAL ARTICLES TUTORIALS SHARABLE VALUABLE CONTENT
- 138. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices 3 TIPS
- 139. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices BRAND BUILDING BEST PRACTCES: GET YOUR STRATEGY STAY CONSISTENT BE AS PRESENT AS POSSIBLE MONITOR DARE
- 140. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices BRAND BUILDING BEST PRACTCES: GET YOUR STRATEGY STAY CONSISTENT BE AS PRESENT AS POSSIBLE MONITOR DARE
- 141. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices IN A NUTSHELL
- 142. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices a brand is an organic, living, breathing being that needs care and nurturing to grow and prosper
- 143. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices give it your best, love it, foster it, care for it
- 144. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices and if (when) you step on a poo
- 145. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices own it, apologize, 鍖x it (as best as you can) and learn from it
- 146. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices PUTTING IT IN PRACTICE
- 147. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices First, lets create 6 groups
- 148. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Welcome consulting agencies!
- 149. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Your clients
- 150. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Halona OSullivan, 26 Junior Interaction designer
- 151. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Rishabh Srivastava, 33 Freelance Senior Developer
- 152. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices Lorenzo Rossini, 43 At-home Chef
- 153. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices StellarThemes Themes development
- 154. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices sHeroesSisters NoPro鍖t Association
- 155. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices The Brick Oven Caf辿 Organic Homemade Bakery
- 156. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices
- 157. WordCamp Europe, Belgrade June 16, 2018Ra鍖aella Isidori Brand building (being business or personal): theory, tools, and best practices get in touch zetara鍖x@thesign.it @zetara鍖x