Brand cannibalisation
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The document discusses various consumer product brands and their strategies. Gillette introduced the Fusion razor brand system with a five-blade cartridge razor and additional single blade. Domex is positioned as a one-stop solution for various household cleaning needs. A cosmetic brand is designed to provide flawless complexion and smooth skin daily. The document covers brands across categories like razors, household cleaners, cosmetics, deodorants, shampoo, tea, and toothpaste.
Brand cannibalisation
- 1. 1 BRAND CANNIBALIZATION If you dont cannibalize yourself, someone else will. - Steve Jobs
- 4. 4 SHAVING BRAND The latest razor introduced by Gillette is the Fusion, which utilizes a five-blade cartridge razor with an additional single blade for trimming. An entire line of shaving products was introduced as part of the Fusion brand system.
- 6. 6 KITCHEN CLEANER Domex is "one-stop solution" to a household's cleaning requirements instead of using a different cleaner for kitchen surface, floor and bathroom. India.
- 7. 7 COSMETIC BRAND Designed to give us flawless complexion, smooth skin every morning and every evening that will give you fair and glow.
- 8. 8 DEO SPRAY
- 10. 10 TEA BRAND
- 12. 12 THANK YOU PRIYANKA PANDIT. 38 ROLL NO.