Brand Choice
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![[x+1]](https://cdn.slidesharecdn.com/profile-photo-xplusone-48x48.jpg?cb=1522822832)
Media+1's Brand Choice tool allows marketers to control the level of brand safety and adjacency for their ad campaigns. It analyzes sites where ads may be placed and rates them for appropriateness to protect brands' reputations. Marketers can utilize whitelists of approved sites or blacklists of blocked sites to ensure ads only appear in suitable environments.
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![Control your brand’s reputation When managing campaigns through Media+1, you can be confident that your ads will not only be shown to the right audiences, but also appear in the right places. [x+1]’s Brand Choice allows marketers and agencies to determine the appropriate level of brand adjacency control for every campaign.](https://image.slidesharecdn.com/brandchoicev2-5-110519114912-phpapp02/85/Brand-Choice-2-320.jpg)
![Brand Choice ? [x+1] sends its lists of sites where media can be sourced to its Brand Choice partners [x+1] serves display media for a campaign only to site lists identified by client Category filtering options for exchange and RTB inventory Adsafe curated Inclusion/Exclusion lists at sub-domain level: Adsafe rating of [x+1]’s media delivery Functions: [x+1]’s partners analyze the sites and rate each by level of brand appropriateness Standard campaign reporting includes site-level delivery Ad verification partnerships for post-impression auditing and informing site exclusion lists White List: [x+1] 10,000 is a list of brand safe sites Black List: Global blocking of inappropriate sites](https://image.slidesharecdn.com/brandchoicev2-5-110519114912-phpapp02/85/Brand-Choice-3-320.jpg)
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This document describes a Direct Mail to Display program that allows direct marketers to target online display ads to households on their existing direct mail lists. The program works by anonymously matching a marketer's direct mail list to online users via third-party data and cookie matching. This allows the marketer to serve targeted ads to the same consumers they contact via direct mail. Benefits include deepening customer engagement, reducing costs by leveraging existing direct mail assets, and gaining insights into customer responses online. There is an initial $5,000 setup fee followed by a $5 per impression charge. Reporting provides campaign metrics and insights into responding audience characteristics.Search to Display
Search to Display[x+1]
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This document describes a search to display advertising service that targets online display advertising based on users' demonstrated search intent. The service leverages keywords from a client's search campaign and matches users' cookies to those who have searched for related terms. It then serves display ads to the identified audience who have shown purchase intent. The process is easy for clients who just need to provide keywords or intent categories, and the service reports standard campaign metrics and audience analytics for improved ROI and on-site conversions.Brad Terrell: Marketing in Real Time: Technology & Data Imperative
Brad Terrell: Marketing in Real Time: Technology & Data Imperative[x+1]
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The document discusses how marketing and data analysis have become intertwined due to digital technologies that generate large amounts of consumer data. It notes that extracting insights from exploding data volumes requires new technologies and methodologies. Additionally, real-time marketing allows companies to be more relevant to consumers by analyzing consumer data and preferences at speed and scale. The ability to analyze large datasets in real-time can provide competitive advantages for companies.Leon Zemel: Achieving Big Marketing Goals Through Big Data
Leon Zemel: Achieving Big Marketing Goals Through Big Data[x+1]
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1) The document discusses how analyzing big data through audience segmentation can help optimize digital marketing campaigns and drive business growth.
2) Traditional small data approaches led to diminishing returns, but big data analysis allows identifying customer states and balancing investment across segments.
3) Companies that managed their marketing strategy and investment at the individual user level saw significant growth in their digital sales channels.Ted McConnell: The Future of Audience Measurement
Ted McConnell: The Future of Audience Measurement[x+1]
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Ted McConnell discusses several key issues regarding the future of audience measurement in digital marketing. He notes that while measurement has traditionally driven digital marketing, it is important to measure the quality of attention and context, not just impressions. New approaches are also needed to integrate behavioral data and real-time response loops into broader planning. Planning in digital is challenging as decisions must be made within 100 milliseconds. Standards for measurement are important to gain buyer trust and enable breakthroughs, but a balance is required between standards and proprietary methods.Bruce Biegel: Marketing Transformation : The Path to Real Time Integrated Mar...
Bruce Biegel: Marketing Transformation : The Path to Real Time Integrated Mar...[x+1]
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Bruce Biegel, Managing Director, Winterberry Group: The transition from traditional marketing to integrated marketing.Eric Stein: Maximizing Cross Channel Marketing
Eric Stein: Maximizing Cross Channel Marketing[x+1]
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Eric Stein's presentation focused on maximizing cross-channel marketing through data-driven multichannel strategies. Epsilon provides comprehensive marketing services and solutions to help brands connect with consumers across online and offline channels. Data from various sources can be analyzed to understand consumer behavior and segment audiences, allowing marketers to target messaging more effectively throughout the consumer journey from awareness to purchase and loyalty.Patrick McLean: Verizon Interactive: A Case Study for Marketing Transformation
Patrick McLean: Verizon Interactive: A Case Study for Marketing Transformation[x+1]
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Patrick McLean, Executive Director, Verizon Interactive: Presentation on how Verizon Interactive built there digital brand.Part 2 of NexTargeting Webinar: Building Audience Insights
Part 2 of NexTargeting Webinar: Building Audience Insights[x+1]
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This document summarizes a webinar on building audience insights from data in two parts. It outlines a framework for analyzing data, moving from actionable data points to findings to insights and actions. Key steps include taking stock of available data, applying a multivariate approach to bring context, identifying findings that explain performance variances, deriving insights from findings, and defining actions. An example analysis is provided that identified coastal states, urban areas, and middle-to-upper income and wealth homeowners as driving performance for a campaign.Part 1 of NexTargeting Webinar: Building Audience Insights
Part 1 of NexTargeting Webinar: Building Audience Insights[x+1]
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The document summarizes a presentation about using data to build audience insights. It discusses a framework called the Data Value Pyramid that moves from actionable data to findings to insights to action. The framework is meant to help organizations slow down and gather multiple data points for context before jumping to insights. The presentation then provides an example of applying this framework to analyze a marketing campaign's performance and derive insights without unnecessary actions. It concludes by discussing how the framework can be used to define audience segments and characteristics that describe a company's best customers.Landing Page+1
Landing Page+1[x+1]
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Landing Page+1 is a tool that dynamically assembles landing pages to maximize relevance for website visitors. It analyzes visitor data and traffic sources to determine the optimal page content and offers to display. This tailored approach can increase conversions while reducing development and maintenance costs compared to maintaining multiple static landing pages. Landing Page+1 works by analyzing visitor information at arrival and selecting appropriate content in real-time to match the right message to the right audience.[x+1] Company Overview![[x+1] Company Overview](https://cdn.slidesharecdn.com/ss_thumbnails/microsoftpowerpoint-companyoverviewlunchlearncompatibilitymode-101202162523-phpapp02-thumbnail.jpg?width=560&fit=bounds)
[x+1] Company Overview[x+1]
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This document summarizes the market size and growth rates for several industries from 2010 to 2012. It notes that the market size values represent estimates for 2010 and the CAGR values represent estimated organic growth rates from 2009 to 2012. Specific industries mentioned include online travel booking, online video, mobile apps, online games, digital music, and ebooks. Projected market sizes and growth rates are provided for each industry.Company overview lunch & learn
Company overview lunch & learn[x+1]
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The document introduces an audience targeting platform that enables marketers to optimize customer interactions across digital channels using a common data and reporting infrastructure. It has predictive models that identify customer attributes correlated with positive responses to optimize audience targeting in real-time. Case studies show how the platform helped companies like Delta Airlines personalize experiences and increase conversion rates.Best Face Forward
Best Face Forward[x+1]
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Customer experience is the new frontier of competitive advantage. [x+1] delivers relevant communications to optimize interactions across digital channels for companies. They worked with FedEx to create a decision engine that delivers the right marketing message to the right audience at the right time. New technologies are impacting how companies design customer service and marketing strategies, and companies must focus on providing excellent customer experiences through the right mix of digital and human interactions.Harmony by Synching Digital Touch Points
Harmony by Synching Digital Touch Points[x+1]
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This presentation was given by Eric Simon, VP of Platforms, [x+1] on 11/11/10 at the i162 Alpha Event in Minneapolis, MN.
Platform+1
Platform+1[x+1]
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The document summarizes x+1's Platform +1, a demand side platform that allows marketers to optimize digital marketing campaigns across multiple channels. Key features include audience targeting and segmentation tools, real-time bidding for digital ads, landing page optimization, tools for personalizing websites, and reporting on campaign performance and ROI. The platform's Predictive Optimization Engine uses customer data and algorithms to identify attributes correlated with positive responses and generate targeted audience profiles.CPG Connect Preview
CPG Connect Preview[x+1]
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IRI collects point of sale and customer panel data for CPG companies. Their customer panel consists of 86,000 members across the USA who scan their purchases and provide demographic information. CPGconnect is a product that places tags on websites visited by the customer panelists. It matches cookies to link their online browsing to purchases, allowing CPG companies to measure the impact of online advertising on offline grocery sales. Interested parties should contact Mike Dillon at xplusone.com for more details on CPGconnect.Performance Branding: Making Branding Accountable
Performance Branding: Making Branding Accountable[x+1]
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Digitally Centric Performance Marketing outlines how performance marketing optimizes campaigns based on measurable consumer responses and behaviors. It discusses how search marketing has changed consumers' purchase funnels and how all marketing can now be response marketing. The document provides an example of how Kraft implemented a performance branding campaign around recipe downloading that was optimized for return on behavior and led to measurable sales increases. It emphasizes integrating direct marketing, brand marketing, and digital skills; using new technologies like online ad exchanges; and creating simple, trackable metrics to continuously optimize campaigns.Brand Choice
- 1. Brand Choice Customize the best adjacency solutions for your brand 2.4
- 2. Control your brand’s reputation When managing campaigns through Media+1, you can be confident that your ads will not only be shown to the right audiences, but also appear in the right places. [x+1]’s Brand Choice allows marketers and agencies to determine the appropriate level of brand adjacency control for every campaign.
- 3. Brand Choice ? [x+1] sends its lists of sites where media can be sourced to its Brand Choice partners [x+1] serves display media for a campaign only to site lists identified by client Category filtering options for exchange and RTB inventory Adsafe curated Inclusion/Exclusion lists at sub-domain level: Adsafe rating of [x+1]’s media delivery Functions: [x+1]’s partners analyze the sites and rate each by level of brand appropriateness Standard campaign reporting includes site-level delivery Ad verification partnerships for post-impression auditing and informing site exclusion lists White List: [x+1] 10,000 is a list of brand safe sites Black List: Global blocking of inappropriate sites