Brand Choice
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Media+1's Brand Choice tool allows marketers to control the level of brand safety and adjacency for their ad campaigns. It analyzes sites where ads may be placed and rates them for appropriateness to protect brands' reputations. Marketers can utilize whitelists of approved sites or blacklists of blocked sites to ensure ads only appear in suitable environments.
![Control your brands reputation When managing campaigns through Media+1, you can be confident that your ads will not only be shown to the right audiences, but also appear in the right places. [x+1]s Brand Choice allows marketers and agencies to determine the appropriate level of brand adjacency control for every campaign.](https://image.slidesharecdn.com/brandchoicev2-5-110519114912-phpapp02/85/Brand-Choice-2-320.jpg)
![Brand Choice ? [x+1] sends its lists of sites where media can be sourced to its Brand Choice partners [x+1] serves display media for a campaign only to site lists identified by client Category filtering options for exchange and RTB inventory Adsafe curated Inclusion/Exclusion lists at sub-domain level: Adsafe rating of [x+1]s media delivery Functions: [x+1]s partners analyze the sites and rate each by level of brand appropriateness Standard campaign reporting includes site-level delivery Ad verification partnerships for post-impression auditing and informing site exclusion lists White List: [x+1] 10,000 is a list of brand safe sites Black List: Global blocking of inappropriate sites](https://image.slidesharecdn.com/brandchoicev2-5-110519114912-phpapp02/85/Brand-Choice-3-320.jpg)
Brand Choice
- 1. Brand Choice Customize the best adjacency solutions for your brand 2.4
- 2. Control your brands reputation When managing campaigns through Media+1, you can be confident that your ads will not only be shown to the right audiences, but also appear in the right places. [x+1]s Brand Choice allows marketers and agencies to determine the appropriate level of brand adjacency control for every campaign.
- 3. Brand Choice ? [x+1] sends its lists of sites where media can be sourced to its Brand Choice partners [x+1] serves display media for a campaign only to site lists identified by client Category filtering options for exchange and RTB inventory Adsafe curated Inclusion/Exclusion lists at sub-domain level: Adsafe rating of [x+1]s media delivery Functions: [x+1]s partners analyze the sites and rate each by level of brand appropriateness Standard campaign reporting includes site-level delivery Ad verification partnerships for post-impression auditing and informing site exclusion lists White List: [x+1] 10,000 is a list of brand safe sites Black List: Global blocking of inappropriate sites