Brand Content rocks !
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1. The document discusses how brands should approach content creation and distribution like a rock band approaches music. It emphasizes that brands need a clear vision, content strategy, and diffusion plan to engage fans and stand out from competitors. 2. Key recommendations include defining the brand's vision and target fans, choosing the right type of creative content and channels, and ensuring the content reflects the brand's authentic style through its look, artwork, events and more. 3. By developing great content with its unique voice and sharing successes with influencers and fans, the brand can build commitment and be loved like the best rock bands.
Brand Content rocks !
- 1. BRAND CONTENT ROCKS Love your fans as much as they love you @CleretRom1 Romain CLERET - Brand Content Manager
- 2. Romain Cl辿ret Brand Content Manager rcleret@nikita.fr linkedin.com/in/cleretrom1 @CleretRom1 All brands have things to tell. My job is to find to who, when and how. From the definition of an editorial line to its deployment, Im involved in the implementation of Brand Content strategies that inspire, engage and nurture the relationships with consumers.
- 3. Consider your Brand as a Band
- 4. and your Content as Music
- 5. Of course...
- 6. ...you want to be heard and to be loved
- 8. So, what have the best Rock B(r)ands (that others dont)
- 9. #1 A vision for your B(r)and
- 10. Start to ask yourself who you are #1 B(r)ands vision
- 11. and who are your (future) fans #1 B(r)ands vision
- 12. Do you want to follow the trend and play commercial content #1 B(r)ands vision
- 13. Or do you want to disrupt and and become unique and remarkable #1 B(r)ands vision
- 14. True B(r)ands DARE #1 B(r)ands vision
- 15. and have real things to say #1 B(r)ands vision
- 16. #1 B(r)ands vision Useful things MAKE UP GENIUS, Lor辿al Paris
- 17. #1 B(r)ands vision Entertaining things MADDEN SEASON, EA Sports
- 18. #1 B(r)ands vision Authentic things #LIKEAGIRL, Procter & Gamble
- 19. #1 B(r)ands vision Engaged things THE MARATHON WALKER, Water For Africa
- 20. #1 B(r)ands vision Emotional things THE ICE BUCKET CHALLENGE, The Als Association
- 21. #2 A strategy for your B(r)and
- 22. WHAT KIND OF CONTENT will you play (the one that excites you and your fans) #2 B(r)ands strategy
- 23. Define the right content for your B(r)ands spirit #2 B(r)ands strategy
- 24. Choose your creative territory #2 B(r)ands strategy
- 25. and the way you will talk to your fans #2 B(r)ands strategy
- 26. WHERE AND WHEN will you create and play your content #2 B(r)ands strategy
- 27. First, evaluate your capacity to manage your B(r)and #2 B(r)ands strategy
- 28. Choose the best content creators inside your B(r)and #2 B(r)ands strategy
- 29. or find the right partner to produce your content #2 B(r)ands strategy
- 30. Then, define the way you will plan your content #2 B(r)ands strategy
- 31. #3 BE FAMOUS, BE LOVED
- 32. Take into consideration EVERYTHING (but stay yourself) #3 B(r)ands diffusion
- 33. YOUR LOOK Choose your own style and be sure you truly reflect it #3 B(r)ands diffusion
- 34. YOUR ARTWORK Typography, colors, symbols, icons be recognizable ! #3 B(r)ands diffusion
- 35. YOUR MERCHANDISING Charts, graphs, photos, videos be shareable ! #3 B(r)ands diffusion
- 36. YOUR LIVE SHOWS Live events create more commitment than anything else ! #3 B(r)ands diffusion
- 37. Be sure to push THE RIGHT CONTENT to the right persons at the right time #3 B(r)ands diffusion
- 38. #3 B(r)ands diffusion BROADCAST ON THE BEST CHANNELS Social Media Traditional media Web media
- 39. Make influencers talk about you and your content #3 B(r)ands strategy
- 40. Show your backstage to your fans #3 B(r)ands strategy
- 41. and share every successes with them #3 B(r)ands strategy
- 42. ABOVE ALL...
- 43. BE TRUE
- 44. And you will sound LIKE NO ONE ELSE
- 45. Lets start to rock YOUR OWN CONTENT