Brand Elements Team8
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This document summarizes information about several brands including Parle G biscuits, Pepsi, LMN lemon drink, Nimbooz drink, Kingfisher beer, and Foster's beer. It discusses key elements of each brand such as their names, slogans, logos, and packaging. It also provides background on the companies that own Parle G and Pepsi, and compares Kingfisher and Foster's brands in terms of their market share, associations, availability, and sponsorship activities.
Brand Elements Team8
- 1. BRAND ELEMENTSPresented ByGroup 8Sana NabiKirtiSiddapurRohan NairMandanna T.M.SudiptaSarAnil Jhinjha
- 2. ABOUT THE COMPANY : PARLE ARGOMumbai based companyMarketer of largest selling biscuit – Parle GCategories operate : Beverage Biscuit & Snacks Confectioneries
- 3. ABOUT THE COMPANY : PEPSIEstablished in 1890 Brands : Pepsi – Cola Frito Lay Tropicana QuakerGatarode
- 4. LMN
- 5. NIMBOOZ
- 7. SLOGANLMNEMERGENCY LEMON REFRESHERNIMBOOZ'EKDUM ASLI INDIAN'
- 11. About Kingfisher as a brandLargest Indian Beer Brand/market share(29%)Varied brand associationsOne out of every 4 bottles of beer sold every second in IndiaAvailable in 52 countries across the globe
- 12. About Foster’s as a brandRights to the brand are owned by SaBMillerCompetition from Carlton Draught/Victoria BitterLucrative Sponsors for major eventsAustralian Imagery to the brand
- 13. Brand Elements -KingfisherName : Kingfisher (Abstractness)Slogan : King of Good TimesJingle : Ooh La lala Le –yoLogo :
- 14. Brand ElementsName : Foster’s BeerSlogan : Australian for beerLogo :
- 15. Packaging - KF
- 17. THANK YOU