際際滷

際際滷Share a Scribd company logo
Brand equity
Brand equity
Brand equity
Brand equity
Brand equity
Brand equity
Knowledge
Thoughts
Experiences
Beliefs
Images
Feelings
Brand BrandValue
(Billions $ )
Company Advertising
(Millions $)
Industry
1 Apple 124.2 1,100 Technology
2 Microsoft 63.0 2,300 Technology
3 Google 56.6 2,848 Technology
4 Coca-Cola 56.1 3,266 Beverages
5 IBM 47.9 1,294 Technology
6 McDonalds 39.9 808 Restaurants
7 General Electric 37.1 - Diversified
Source: Forbes
Brand equity
Brand equity
Brand equity
Brand equity
Brand equity
Brand equity

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