Brand equity model
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The document contains a product evaluation survey conducted by four group members: Shiva Chegini, Fatima Zahira Mazlan, Ammar Al-Tayara, and Xing Fei Fei. The survey asks questions to evaluate a product's identity, salience, meaning, performance, imagery, judgment, feeling, and resonance. It also includes a graph comparing customer evaluations of the Tropican and Minute Maid products.
Brand equity model
- 1. Prepare By: Group Member Name and ID SHIVA CHEGINI MR 121183 FATIMA ZAHIRA MAZLAN MR121214 AMMAR AL-TAYARA MR 121142 XING FEI FEI MR 111223
- 3. Questions to evaluate the product: Who are you? (Identity) How often and easy you chose specific product? Salience What are you? (Meaning) Does this product reflect your needs? Performance and Imagery What about you? (Response) What is your personal opinion about the product? Judgment and feeling What about you and me? (Relationships) Do you think that you are related with the product? Resonance