際際滷

際際滷Share a Scribd company logo

Brand identity

Download as PPTX, PDF
Al Shafee Meeran
Al Shafee Meeran

The document summarizes brand identity maps for four toothpaste brands: Colgate, Close Up, Pepsodent, and Dabour Red. Customers were randomly selected and asked questions about their toothpaste consumption, brand awareness, recommendations, and pricing to develop the maps. Colgate is the most familiar and widely available brand with many variants and large advertisements. Pepsodent is also very common but has fewer advertisements than Colgate. Close Up has good brand recognition and is available in most stores with advertising. Dabour Red is preferred by those seeking ayurvedic products but is less well known than the other brands.

1 of 9
Download to read offline
Brand identity maps of Colgate Dental Cream Close Up Toothpaste Pepsodent Toothpaste Dabour Red Toothpaste Prepared by AL-Shafee Meeran Iconz S2 MBA MACFAST
Method of study Few customers were randomly selected from the locality and some questions were asked regarding the consumption of the toothpastes considered for the study. Based on their response the brand identity maps of the respective toothpastes were made.
Types of consumers The different types of consumers referred were according to Age Income Social status Life style & etc
The question types The questions were regarding Price Brand Knowledge ( advertisement) Recommendations
COLGATE BRAND IDENTITY MAP COMMON MAN IS FAMILIERE WITH IT EASILY AVALIABLE IN THE MARKET COMMAN BRAND NAME A LOT OF VARIENTS GRAND ADVERTISEMENTS ALLMOST IN ALL THE SHOPS ITS AVALIABLE GREAT REPUTATION AND GOODWILL ATTRACTIVE PACKING
PEPSODENT BRAND IDENTITY MAP COMMON MAN IS FAMILIERE WITH IT EASILY AVALIABLE IN THE MARKET OLD COMMAN BRAND ALL MOST IN ALL STORES GOOD ADVERTISEMENTS GOOD REPUTATION
CLOSE UP BRAND IDENTITY MAP COMMON MAN IS FAMILIERE WITH IT FAMILER TO ALL GOOD BRAND NAME AVALIABLE IN ALL STORES GOOD ADVERTISEMENTS GOOD REPUTATION ATTRACTIVE PACKING
DHABOR RED BRAND IDENTITY MAP PEOPLE WHO PREFER AYURVERIC CHOOSE THEM NOT SO FAMILER TO ALL GOOD BRAND NAME AVALIABLE IN ALL STORES GOOD ADVERTISEMENTS GOOD REPUTATION ATTRACTIVE PACKING
Brand identity

More Related Content

Brand identity

  • 1. Brand identity maps of Colgate Dental Cream Close Up Toothpaste Pepsodent Toothpaste Dabour Red Toothpaste Prepared by AL-Shafee Meeran Iconz S2 MBA MACFAST
  • 2. Method of study Few customers were randomly selected from the locality and some questions were asked regarding the consumption of the toothpastes considered for the study. Based on their response the brand identity maps of the respective toothpastes were made.
  • 3. Types of consumers The different types of consumers referred were according to Age Income Social status Life style & etc
  • 4. The question types The questions were regarding Price Brand Knowledge ( advertisement) Recommendations
  • 5. COLGATE BRAND IDENTITY MAP COMMON MAN IS FAMILIERE WITH IT EASILY AVALIABLE IN THE MARKET COMMAN BRAND NAME A LOT OF VARIENTS GRAND ADVERTISEMENTS ALLMOST IN ALL THE SHOPS ITS AVALIABLE GREAT REPUTATION AND GOODWILL ATTRACTIVE PACKING
  • 6. PEPSODENT BRAND IDENTITY MAP COMMON MAN IS FAMILIERE WITH IT EASILY AVALIABLE IN THE MARKET OLD COMMAN BRAND ALL MOST IN ALL STORES GOOD ADVERTISEMENTS GOOD REPUTATION
  • 7. CLOSE UP BRAND IDENTITY MAP COMMON MAN IS FAMILIERE WITH IT FAMILER TO ALL GOOD BRAND NAME AVALIABLE IN ALL STORES GOOD ADVERTISEMENTS GOOD REPUTATION ATTRACTIVE PACKING
  • 8. DHABOR RED BRAND IDENTITY MAP PEOPLE WHO PREFER AYURVERIC CHOOSE THEM NOT SO FAMILER TO ALL GOOD BRAND NAME AVALIABLE IN ALL STORES GOOD ADVERTISEMENTS GOOD REPUTATION ATTRACTIVE PACKING