Brand management
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A brand portfolio is the collection of brands and brand lines a company offers for sale in a particular category. Choosing strong brand elements like a logo, photography, typography and packaging help create a distinctive brand identity. Elements that identify Microsoft's Xbox 360 brand include its vibrant color palette, the Xbox logo, slogans, graphics, print ads featuring photography and branding that convey the brand's tone of voice.
Brand management
- 2. Brand Portfolio It is a set of all brands and brand lines a particular firm offers for sale to buyers in a particular category. Product Portfolio The mix of products manufactured or distributed by a company.
- 3. Brand Elements A strong identity is a key for any brand. Choosing Brand Elements Striking Brand logo Thought provoking photography Elegant typography Packaging Slogans
- 4. Vibrant palette of colours Colour palette - warm and rich Colour palette - lively and vibrant Colour palette - warm and rich Colour palette - lively and vibrant Aqua Brown Ochre Red Sandstone Slate Blue Green Orange Purple Red
- 5. Distinctive tone of voice Imaginative Vibrant Determined Authentic Confident Unique Brand values Inventive visionary, rich diversity Striving for excellence, understated Sincere warmth
- 7. Brand Line of Microsoft
- 8. Brand Variants of Windows 7
- 9. Identification of Brand Elements
- 11. Branding Elements of Microsoft XBOX 360 Vibrant palette of colours Colour palette - lively and vibrant Light Green XBOX Logo Topography Slogan Graphics
- 12. Print Ads Slogan Brand Name & Logo Photography Tone of Voice Branding Elements of Microsoft XBOX 360
- 13. Packaging Branding Elements of Microsoft XBOX 360
- 15. Thank You