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BRAND MANAGEMENT

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Vishnu Pratap Singh

VK Seeds Pvt. Ltd is an agricultural company that produces rice seeds. They have developed three rice seed varieties under the brand name Dhanottam: Dhanottam-N for normal climates, Dhanottam-D for flood areas, and Dhanottam-F for drought areas. The company's target customers are rice growing farmers located in key states like Punjab, Uttar Pradesh, West Bengal, and Maharashtra. Dhanottam seeds are certified by DSIR, produce high yields with short duration and good quality grains, and are suitable for all climatic conditions and export purposes. VK Seeds aims to establish its brand identity and meaning with farmers through its slogan "爐項

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PRODUCING MORE, CONSERVING MORE, IMPROVING LIFE VK SEEDS PVT. LTD CORPORATE OFFICE: NARAYAN GAON, PUNE, MAHARASHTA PRESENTED BY:- VISHNU PRATAP SINGH KRISHNA SHELKE SUMIT DHAYGUDE PRATIK BHOSLE NARAYAN JAGDADE
BRAND NAME: DHANOTTAM 1.DHANOTTAM-N . Suitable for normal climatic condition 3.DHANOTTAM-F Suitable for drought area 2 DHANOTTAM-D Suitable for flood area BRAND ELEMENTS: SUBBRAND NAME: BRAND LOGO: SLOGAN: 爐項 爐оえ爛爐む爐むぎ 爐爐 爐朽ぞ爐爐 爐迦ぞ爐爐 爐爐 爐爐 爐爛爐爐鉦さ爐鉦ぐ 爐爛爐爐鉦う爐 URL: WWW.VKSEEDS.COM, WWW.DHANOTTHAM.COM
TARGET SEGMENT PERSON:RICE GROWER FARMERS. PLACE:PUNJAB, UTTAR PRADESH, W.BENGAL, MAHARASHTRA, A. PRADESH, HARYANA,MADHYA PRADESH
POINT OF DIFFERENCE DSIR CERTIFIED FAST GROWING CROP C+ Crop Good quality grains
POINT OF PARITY DWARF VARIETY SUITABLE FOR ALL CLIMATIC CONDITION SUITABLE FOR EXPORT PURPOSE
COMPETITORS PIONEER SEEDS BAYER SEEDS SYNGENTA RASI SEEDS ANKUR SEEDS
Brand resonance model Step 1:Establishing brand identity in customers mind.. Achieving the right brand identity means creating brand salience with customer. Potential customer.-RICE GROWER FARMER With the help of slogan 爐項 爐оえ爛爐む爐むぎ 爐爐 爐朽ぞ爐爐 爐迦ぞ爐爐 爐爐 爐爐 爐爛爐爐鉦さ爐鉦ぐ 爐爛爐爐鉦う爐鐘 we will create a image in the eye of customer and associate them then customer will recall very easily. By the use of logo which shows our product suitable for all areas. 7
Step 2: Establishing Brand Meaning Brand association in customers mind is deep thinking that what customer feel about it. It will depend on Brand performance : HIGH YIELD SHORT DURATION QUALITATIVE GRAINS Brand imagery Happiness Community 8
VKSEEDSPVT.LTD CORPORATE OFFICE: NARAYAN GAON, PUNE, MH 爐項 爐оえ爛爐む爐むぎ 爐爐 爐朽ぞ爐爐 爐迦ぞ爐爐 爐爐 爐爐 爐爛爐爐鉦さ爐鉦ぐ 爐爛爐爐鉦う爐鐘 VKSEEDSPVT. LTD CORPORATE OFFICE: NARAYAN GAON, PUNE, MAHARASHTA
BRAND MANAGEMENT

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BRAND MANAGEMENT

  • 1. PRODUCING MORE, CONSERVING MORE, IMPROVING LIFE VK SEEDS PVT. LTD CORPORATE OFFICE: NARAYAN GAON, PUNE, MAHARASHTA PRESENTED BY:- VISHNU PRATAP SINGH KRISHNA SHELKE SUMIT DHAYGUDE PRATIK BHOSLE NARAYAN JAGDADE
  • 2. BRAND NAME: DHANOTTAM 1.DHANOTTAM-N . Suitable for normal climatic condition 3.DHANOTTAM-F Suitable for drought area 2 DHANOTTAM-D Suitable for flood area BRAND ELEMENTS: SUBBRAND NAME: BRAND LOGO: SLOGAN: 爐項 爐оえ爛爐む爐むぎ 爐爐 爐朽ぞ爐爐 爐迦ぞ爐爐 爐爐 爐爐 爐爛爐爐鉦さ爐鉦ぐ 爐爛爐爐鉦う爐 URL: WWW.VKSEEDS.COM, WWW.DHANOTTHAM.COM
  • 3. TARGET SEGMENT PERSON:RICE GROWER FARMERS. PLACE:PUNJAB, UTTAR PRADESH, W.BENGAL, MAHARASHTRA, A. PRADESH, HARYANA,MADHYA PRADESH
  • 4. POINT OF DIFFERENCE DSIR CERTIFIED FAST GROWING CROP C+ Crop Good quality grains
  • 5. POINT OF PARITY DWARF VARIETY SUITABLE FOR ALL CLIMATIC CONDITION SUITABLE FOR EXPORT PURPOSE
  • 7. Brand resonance model Step 1:Establishing brand identity in customers mind.. Achieving the right brand identity means creating brand salience with customer. Potential customer.-RICE GROWER FARMER With the help of slogan 爐項 爐оえ爛爐む爐むぎ 爐爐 爐朽ぞ爐爐 爐迦ぞ爐爐 爐爐 爐爐 爐爛爐爐鉦さ爐鉦ぐ 爐爛爐爐鉦う爐鐘 we will create a image in the eye of customer and associate them then customer will recall very easily. By the use of logo which shows our product suitable for all areas. 7
  • 8. Step 2: Establishing Brand Meaning Brand association in customers mind is deep thinking that what customer feel about it. It will depend on Brand performance : HIGH YIELD SHORT DURATION QUALITATIVE GRAINS Brand imagery Happiness Community 8
  • 9. VKSEEDSPVT.LTD CORPORATE OFFICE: NARAYAN GAON, PUNE, MH 爐項 爐оえ爛爐む爐むぎ 爐爐 爐朽ぞ爐爐 爐迦ぞ爐爐 爐爐 爐爐 爐爛爐爐鉦さ爐鉦ぐ 爐爛爐爐鉦う爐鐘 VKSEEDSPVT. LTD CORPORATE OFFICE: NARAYAN GAON, PUNE, MAHARASHTA