Brand manual visualising_jci_170408
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How to make your slides support your talk not confuse it. Plus a short intro to the Pecha Kucha format.
Brand manual visualising_jci_170408
- 1. WE MAKE THEM TALK ABOUT YOU Show me what you mean! Creating a visual presentation
- 2. WE MAKE THEM TALK ABOUT YOU Dan Mikkin
- 4. thebrandmanual.com It was no accident. It was done by design. Sherlock Holmes
- 5. thebrandmanual.com We close the delivery gap between business and customer perspective.
- 6. thebrandmanual.com Your first or 31st?
- 8. thebrandmanual.com what you say and what you show how these correlate; what happens in the viewers head during your keynote; how to make your slides boost your speech, not obfuscate it, introduction of the Pecha Kucha format.
- 9. thebrandmanual.com What you say and what you show
- 10. thebrandmanual.com What is a brand? Brand is whats left after youve left the room. Creating a new brand Why the purpose Who target group, competition How language, tone & manner Scope Brand architecture, sub-brands Ambitions the future Rebranding Why rebrand? Does the new identity carry a core idea? Whos behind the rebranding? Whats the measurable target? Whats the plan? Brand creation / the process The Brief Discovery The Debrief Brand Platform Visualised directions Developing the concept Brand launch / relaunch
- 11. thebrandmanual.com What is a brand? Brand is whats left after youve left the room. Creating a new brand Why the purpose Who target group, competition How language, tone & manner Scope Brand architecture, sub-brands Ambitions the future Rebranding Why rebrand? Does the new identity carry a core idea? Whos behind the rebranding? Whats the measurable target? Whats the plan? Brand creation / the process The Brief Discovery The Debrief Brand Platform Visualised directions Developing the concept Brand launch / relaunch
- 12. thebrandmanual.com One thought per slide. Period.
- 13. thebrandmanual.com We all presume people listen to us
- 18. thebrandmanual.com Tell me and Ill forget Show me and Ill remember Engage me and Ill understand
- 19. thebrandmanual.com What happens in the viewers head
- 20. thebrandmanual.com Images are more comprehensible
- 24. thebrandmanual.com Born 1948 Male Grew up in England Married 2nd time Successful in business Wealthy Spends winter holidays in the Alps Likes dogs
- 26. thebrandmanual.com Who is your target group?
- 29. thebrandmanual.com If I can read it my way, I will
- 31. thebrandmanual.com How to make your slides boost your speech, not obfuscate it
- 33. thebrandmanual.com Ive got a concept!
- 37. thebrandmanual.com Linear information is misleading
- 44. thebrandmanual.com Less text Less fonts Less images
- 46. thebrandmanual.com Prioritise matters by the level of their importance
- 52. thebrandmanual.com Dont jump Stick to your template. Dont design it.
- 53. thebrandmanual.com Gray is not cool
- 54. thebrandmanual.com Pump up the screen
- 55. thebrandmanual.com With text, graphs & info, its the other way around
- 56. thebrandmanual.com NIGHT LIGHT & QUIET CITY / VILLAGE SIGHTS NOT A DESTINATION PORT HISTORY WHERE TO GO? CLUB CONCERT SHOW RACERS SAFETY SAFETY NICE ENVIRON- MENT HYGIENE WATER FUEL AC/DC WC / SHOWER PEOPLE EASY ENTRY WINTER STORAGETECH SUPPORT EXTRA SERVICES THE COST PEER REFERENCE PRE INFO WIFI RESTO SHOP ATM KIDS RACE FAME PORT CHAIN WAVE BREAKERS LOCAL LIFE 365
- 57. thebrandmanual.com Watch where you put your text
- 58. thebrandmanual.com Watch where you put your text
- 61. Identify all your slides thebrandmanual.com
- 62. thebrandmanual.com For photos, use black background
- 66. thebrandmanual.com And 鍖nally: watch your audience
- 67. thebrandmanual.com You cant bore me into buying your stuff
- 68. thebrandmanual.com Introduction of the Pecha Kucha format
- 70. thebrandmanual.com 400s = 6min 40s
- 79. WE MAKE THEM TALK ABOUT YOU Lets rocknroll!