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Brand Masters

V
Vaibhav Singh

This document discusses the branding of a new tennis training simulator called AdvantEdge. It unveils the brand name, which is suggestive of advanced technology that provides an edge. The logo and tagline are also revealed, with the logo using blue and black/white colors and the tagline being "At every step we accurately measure performance; enhancing the game and providing competitive edge." The document outlines the brand philosophy, positioning, identity, and essence. It also discusses other brand elements like the brand promise, personality, ambassador, and qualities around design and technology.

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Brand ManagementBrand Masters Competition
22 February 2011Brand Masters Competition: Brand Management2
ProductTennis SimulatorA sophisticated virtual training environment which works on advanced technology of biometrics and gesture recognitionIt measures every position, posture, move, angle, trajectory, speed, impact and stroke as one playsA first of its kind. It elevates the level of the game22 February 2011Brand Masters Competition: Brand Management3
Brand Name UnveiledADVANTEDGEType:Suggestive: Advanced technology that provides you an edge4Brand Masters Competition: Brand Management22 February 2011
The Logo & Tagline Revealed Logo Reason:Advanced technology that provides you an edge in racquet sports
To constantly reinforce the brand name we have adopted a text logoLogo Colors:Blue: For innovation and technology
Black and White: Black provides sense of potential and possibility. White stands for wholeness, energy and completion and choice of good beginningsTagline Reason: At every step we accurately measure performance; enhancing the game and providing competitive edge522 February 2011Brand Masters Competition: Brand Management
Brand PhilosophyBrand Philosophy622 February 2011Brand Masters Competition: Brand Management
The Three ElementsPositioningBrand IdentityBrand EssenceWhat,What ForFiltered To EssenceCore of the brand722 February 2011Brand Masters Competition: Brand Management
8The Three Elements IngredientsPositioningBrand IdentityBrand EssencePositioningBrand IdentityBrand EssenceWhat, What forFiltered To EssenceCore of the Brand22 February 2011Brand Masters Competition: Brand Management
First ElementPositioningBrand IdentityBrand Essence922 February 2011Brand Masters Competition: Brand Management
Second Element And The SubsetBrand IdentityBrand EssenceInnovative Training1022 February 2011Brand Masters Competition: Brand Management

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Brand Masters

  • 2. 22 February 2011Brand Masters Competition: Brand Management2
  • 3. ProductTennis SimulatorA sophisticated virtual training environment which works on advanced technology of biometrics and gesture recognitionIt measures every position, posture, move, angle, trajectory, speed, impact and stroke as one playsA first of its kind. It elevates the level of the game22 February 2011Brand Masters Competition: Brand Management3
  • 4. Brand Name UnveiledADVANTEDGEType:Suggestive: Advanced technology that provides you an edge4Brand Masters Competition: Brand Management22 February 2011
  • 5. The Logo & Tagline Revealed Logo Reason:Advanced technology that provides you an edge in racquet sports
  • 6. To constantly reinforce the brand name we have adopted a text logoLogo Colors:Blue: For innovation and technology
  • 7. Black and White: Black provides sense of potential and possibility. White stands for wholeness, energy and completion and choice of good beginningsTagline Reason: At every step we accurately measure performance; enhancing the game and providing competitive edge522 February 2011Brand Masters Competition: Brand Management
  • 8. Brand PhilosophyBrand Philosophy622 February 2011Brand Masters Competition: Brand Management
  • 9. The Three ElementsPositioningBrand IdentityBrand EssenceWhat,What ForFiltered To EssenceCore of the brand722 February 2011Brand Masters Competition: Brand Management
  • 10. 8The Three Elements IngredientsPositioningBrand IdentityBrand EssencePositioningBrand IdentityBrand EssenceWhat, What forFiltered To EssenceCore of the Brand22 February 2011Brand Masters Competition: Brand Management
  • 11. First ElementPositioningBrand IdentityBrand Essence922 February 2011Brand Masters Competition: Brand Management
  • 12. Second Element And The SubsetBrand IdentityBrand EssenceInnovative Training1022 February 2011Brand Masters Competition: Brand Management
  • 13. The Other Brand ElementsBrand Promise- Providing high quality training . Brand Personality (Attribute / Personality Based):A perfect fit between the consumers need to train with the best and the brand delivering that cutting edge guidance.Personality Type: InnovativeBrand Ambassador: Roger Federer:An Insignia of Precision, Reliability, InnovationBrand Elements:Quality: AITA approval, ITF approved technology for biometrics. High end gesture recognition softwareDesign: Sophisticated Virtual playing environment1122 February 2011Brand Masters Competition: Brand Management
  • 14. 1222 February 2011CreditsThank YouBrand Masters Competition: Brand Management