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Brand Ministry Cas Client Eram e-You

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Brand Ministry
Brand Ministry

D¨¦couvrez l'application Facebook & le dispositif social2-to-shop mis en place par Eram pour f¨ºter le lancement de sa marque E-You pour les 12/25 ans.

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e-you campaign March 2012 Shoe brand for the 12-25 segment
? Campaign concept based on Lucha Libre to develop the brand awareness across the 12 -25 segment ? 300 Point Of Sales re-branded with the Brand colour for the 6 week-campaign
Campaign concept Step One Earn points by participating to the Photo-Contest - retrieve a mask in your nearest shop, take a funny photo & upload it onto the Facebook page
Brand Ministry Cas Client Eram e-You
Campaign concept Step Two Earn more points by playing the battle game on the Facebook page
Rewards 1 trip to Mexico PS Vita consoles (1 every week) Coupons - to be redeemed in shops for all participants
A few ?gures +10 000 fans within 6 weeks 10% of all participants have shared on their wall 1 comment on the wall every 10 participants

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Brand Ministry Cas Client Eram e-You

  • 1. e-you campaign March 2012 Shoe brand for the 12-25 segment
  • 2. ? Campaign concept based on Lucha Libre to develop the brand awareness across the 12 -25 segment ? 300 Point Of Sales re-branded with the Brand colour for the 6 week-campaign
  • 3. Campaign concept Step One Earn points by participating to the Photo-Contest - retrieve a mask in your nearest shop, take a funny photo & upload it onto the Facebook page
  • 5. Campaign concept Step Two Earn more points by playing the battle game on the Facebook page
  • 6. Rewards 1 trip to Mexico PS Vita consoles (1 every week) Coupons - to be redeemed in shops for all participants
  • 7. A few ?gures +10 000 fans within 6 weeks 10% of all participants have shared on their wall 1 comment on the wall every 10 participants