The document discusses the importance of personal branding and packaging for individuals. It states that human branding has become important for staying competitive in the modern job market. To be successfully branded and packaged as an individual, one needs to have the right qualifications, personality, skills, presentation skills, and an identifying trademark. A good personal brand and packaging will attract potential employers and make an individual stand out from others in their field.
2. DICTIONARY MEANING- (a)compelling motivation (b)
a persistent disturbing preoccupation
I work up one day thinking I was obsessed , with
what? Was my homework .
I got it I was obsessed with the brand
3. DICTIONARY MEANING- (a)an identifying mark
(b)Self awareness, visibility and reputational
guaranteed
The brand speaks volumes about the bearer,
about the originator , the designer of course
Are you known ? , and known as who ? , then
get yourself a trademark
4. This is the error of human branding, what does that mean
? To stay put with competition , to be marketable and to
be the choice among the rest.
Human branding has taken the lead today , individuals
are now up for grabs as usable resources and products.
Firms recruit people based on personal brand. Do you
have one?
5. It calls for an individual to have the required package
which is well branded to make the best choice. How can
one be packaged?
Human packaging is all about : having the qualifications ,
persona , stance ,skills and presantability. Yes branding
and packaging can not be separated. Give yourself a
trademark.
Firms dont taste the contents in the package , but get the
1st appeal of the product from the brand , then follows the
contents.
6. In brief your trademark should address all that you have ,
all that you can give , all that you are made of , the
source of production and most importantly should make
you distinctive and eye-catching.
Make the best profile and sandwich with obsession for
the brand. Love what you are , love what you can do best
and deliver . Be obsessed with your trademark , persona
and dont hesitate! Thank you