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Out the Box
Marketing to Build
Your Brand Platform
LaTanya Orr, Selah Branding & Design LLC
?2017 LaTanya Orr/iselah.com
1

?2016 LaTanya Orr/iselah.com 2

Fearlessly Leverage
and Engage Your
Extra-Ordinary for
KNOCK-OUT Results!

In a study by Publishers Weekly
Magazine, ��75% of the 300
booksellers said that, of all the
elements of the book itself, the
look and design of the cover was
the most important.��

?People judge books by their covers.
?Invest in your cover design- why?
?Hire a professional.

��I wanted not just a graphic designer,
but someone who was interested in
helping define the book end to end,
from the interior design, to the title, the
content and of course, the cover.��
- Scott Berkum, author MindFire

7 STRATEGIC COVER MOVES
Your cover design should incorporate the following key elements:
? Establish a principal focus for the cover
? Make everything count
? Make your title large
? Use a font that��s easy to read
? Find images that clarify
? Stay with a few colors
? Look at lots of great book covers
? Test your cover designs with a focus group

7 STEPS to Build your Author
Platform ��
Your Brand�� with your Book Cover
1. Define your core message
2. Establish your brand
3. Begin marketing your book and message a few months
before you publish your book.
4. Build and launch a website
5. Set-up your Online/Social Media Marketing platform
6. Stay true to your mission. Stay on topic.
7. Build and engage your network.

Misconception:
Some of the old rules of marketing are dead.
Traditional marketing channels such as book
stores, press releases and book reviews are no
longer the main avenues for promotion.
Not entirely true.

Technology & Social Media has
changed the way self published authors
are marketing their books.
No one can keep you from sharing
your message or book today!
You can even start marketing/promotions
BEFORE your book is completed.

?Interactive --Author websites, blogs,
podcasts/Google Hangout/Webinars/Teleseminars
?Livestreaming Apps- Blab/Periscope/Facebook
Live/Instagram Stories/SnapChat
?Radio (traditional & internet)
?Online retailers --Amazon, Book Baby, Barnes &
Noble, Baker & Taylor
?Book Clubs/Meet-Ups
?Social Media --Facebook, Twitter, LinkedIn,
Pinterest, Instagram, YouTube, SnapChat, Periscope

?What is your book��s category?
?What is the theme of your book?
?What information will you share with readers?
___________________________
?Craft your book to meet their needs.
?Research your genre & become an expert. Narrow your
focus to one specific group/niche market.
?Communicate with your audience about your book.
Ask Yourself these questions?

*Build your marketing platform in advance.
*Generate excitement/energy around your book.
*Get quoted! Show-up as the expert in your
respected field of expertise
*Use Social Media/Email marketing to create Fan-
base/Strong following/Brand Presence
*Influence/Exposure - builds trust so that your
followers help to spread your message. Word of
mouth is still the best way to build a brand.

?Brand- Look like where you want to go. Get that
professional,��winning�� head-shot. Strike a Pose-always be
Red Carpet Read!
?Have a spectacular Bio/Speaker Sheet or Media kit
?Secure ��A-list�� Endorsements
?Secure book reviews.
?Host Your Own Signature Workshop Conference/
Seminar/Event
?Joint venture/Partner with others. Conduct
workshops/webinars with other speakers/authors that
compliment your platform. This a great way to gain
exposure in different markets/new audiences. Win-win
synergy.

?Pitch yourself to the media as an Expert.
Contact radio, TV, newspapers/magazines and
offer your expertise. Be a regular call-in to talk
shows to share your expertise/join the
conversation.
?WRITE! Keep your brand/your story relevant.
Create top of mind awareness thru regular/
consistent blog posts. Be a contributing
writer/establish a regular column. Write
editorials. Make sure your byline includes a short
version of your bio.

?Secure a leadership position/board appointment
with a non-profit organization that is relevant to
your expertise/passion.
?WRITE! BLOG! Become a thought-leader. Keep
your brand/your story relevant. Create top of
mind awareness/deliver ongoing value thru
regular/ consistent blog posts. Be a contributing
writer/establish a regular column. Write
editorials. Make sure your byline includes a short
version of your bio.

?Grow your social media following. People have to
hear/see you��Start a regular Facebook
Live/Periscope/You-Tube Live/Instagram Story
��program��. Promote the videos on your website and
other social media channels- LinkedIn, Twitter.
?Email Marketing-Build a Database. This is the hub for
your Platform. Have an opt-in form for people to join
your mailing list when they first arrive on your website.
Always drive traffic to your website from your social
media channels. Offer a free-gift...short ebook/
article/20 min consult just for joining your list.

?Public Speaking
?Print Publications
?Book Reviews
?Booksigning Events
?Radio/TV/Cable

?Distribute online or
offline
?Broaden your
exposure
?Boost your visibility

1. Build an authentic image [brand] and message on purpose with power,
clarity, focus & consistency.
2. Know that your image matters. Look the part so that it showcases who
you are �C Rock your celebrity factor!
3. Craft a passionate, engaging storyline that resonates with your
audience and keeps them connected over time.
4. Learn what makes you unique and credible and capitalize on those
attributes.
5. Learn how to grab the glory and be positioned
for greatness�C to make a difference/make an impact.
Be that highly-sought after expert who does
business in excellence and in integrity
6. Leave a legacy - be unforgettable in your
circle of influence for the greater good.

Conclusion
Question & Answer

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Brand on FLEEK: Out the Box Marketing to Build Your Brand Platform

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Brand on FLEEK: Out the Box Marketing to Build Your Brand Platform