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Brand r(e)volution or r(e)levance brazil october 2012 svida alisjahbana

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Svida Alisjahbana
Svida Alisjahbana

Invited by ANER, the Editorial Association of Brazil. I spoke at their Publishing Forum about the importance of Brand such as femina, which in its 40th year, to take the lead with initiatives such as Women Entrepreneurship Program and Leadership Network for Career Women.

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Brand Relevance R(e)volution Svida Alisjahbana CEO Femina Group @svidss
@svidss
BRAZIL COUNTRY INDONESIA 193.946.886 POPULATION  242.325.638 257.900.000 MOBILE & SMART PHONE USER 265.100.000 14% SMARTPHONE PENETRATION 8% 60.251.160 FB USER 50.148.660 3 FB NO. (WORLD) 4 41.200.000 TWITTER USER 29.400.000 2 TWITTER NO (WORLD) 5 @svidss
Internet Penetration Keep Growing 29% 8% 2006 2011 Source : AC Nielsen @svidss
They Access It From Mobile Device INDONESIA 61.88% BRAZIL 40% @svidss
Community Officer Chief Editor Petty Fatimah femina @svidss
@svidss
COMMUNITY COMMUNITY MAGAZINE COMMUNITY TO PLAY WEBSITE SOCMED COMMUNITY ACTIVATION TO RADIO PARTICIPATE COMMUNITY MOBILE TV TO PASS ON COMMUNITY BOOKS COMMUNITY COMMUNITY @svidss
Print Book Website Activation Social Media @svidss
CONTENT COMMUNITY CHANNEL @svidss
TO PLAY TO Content is King PARTICIPATE Conversation is TO PASS ON Kingdom @svidss
Social Media drives… #1 Viral Effect – Earned Media #2 Dialogue #3 Community Activation #4 Commercial Initiative @svidss
Commercial Campaign Line Initiative @svidss
Aggregate Community readership + readership fans + + fans followers readership + + + followers viewers readership fans + + viewers visitors social media users @svidss
Accelerate the Growth of Women Entrepreneurship in Indonesia @svidss
Women in Business 50.000.000 National Entrepreneurs       98.9% Micro Entrepreneurs 39 Million Women Entrepreneurs     Source: BPS-Statistics Indonesia @svidss
Femina Women Entrepreneurship MISSION to empower women to become economically independent and attain greater prosperity by embracing entrepreneurial activities @svidss
Femina Women Entrepreneurs Business Scale 2010/2011 OMZET : > US$5M/Year Large Medium OMZET : 100K – US$5M/Year Small OMZET : 20K – US$100K /Year Micro OMZET : ≤ US$20K / Thn Source: Internal Survey 2011/12 18 @svidss
Business Sector 2010/11 Fashion 35% Culinary 19% Craft 9% Education 8% Beauty 7% 7% of femina Women Entrepreneurs are doing Export. Source: Internal Survey 2011/12 19 @svidss
Survey Result 2011/2012 Women Entrepreneurs’ Issues • Lacking of knowledge in entrepreneurship • Need network among women entrepreneur • Lacking of the support from the family and friends • Funding access Source: Internal Survey 2011/12 20 @svidss
ENTREPRENEURSHIP SEMINAR WOMEN ENTREPRENEURSHIP COMPETITION ENTREPRENEURSHIP WORKSHOP BAZAAR/EXHIBITION POWER LUNCH/LEADERSHIP SESSION FEMINA AWARD @INACRAFT Entrepreneurial ONLINE COMMUNITY Winning www.wanitawirausaha.femina.co.id Women Program @svidss
Program 2012-2013 EDUCATION & COMPETITION EXPERIENTIAL PUBLICATION & EXHIBITION Article Website Roadshow Seminar Natioinal 7 Cities: Jakarta, Competition Sosial Media Medan, Solo, Palembang, Entrepreneurship Semarang, Booklet Pontianak, Malang Power Lunch Promo: Print, Roadshow Workshop Digital, Radio, 3 Cities: Jakarta, Newspaper, Outdoor Surabaya, Yogyakarta Women Entrepreneurship Coverage: Print, Festival : Jakarta, Business Visit:Yogya Surabaya Digital 22 @svidss
TIMELINE 2012 - 2013 SEP OKT NOP DES JAN FEB MAR APR MEI JUNI JULI AGS SEMINAR SEMINAR SEMINAR SEMINAR SEMINAR SEMINAR SEMINAR JAKARTA MEDAN SOLO PALEMBANG MAKASSAR PONTIANAK MALANG WORKSHOP WORKSHOP WORKSHOP JAKARTA SURABAYA YOGYAKARTA VERIFIKASI PENJURIAN Registration and Collection for the Women Entrepreneur Awards UTAMA + FINALIS PENGUMUMA N PEMENANG + PEMBERIAN PENGHARGAAN POWER LUNCH JAKARTA BUSINESS VISIT YOGYA BUKU MINI WANITA WIRAUSAHA FESTIVAL FESTIVAL WANWIR WANWIR JAKARTA SURABAYA EDITORIAL : RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC WEBSITE: RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC SOSIAL MEDIA: INFO WANITA WIRAUSAHA MANDIRI FEMINA, ETC IKATAN ALUMNI WANITA WIRAUSAHA FUNDING: FACILITATING CREDIT NEEDS THROUGH WANITA WIRAUSAHA wanita wirausaha mandiri femina 23 @svidss
Reached out & Engaged with over 7,000 women around Indonesia Inspired over 50,000 people Pekanbaru Manado Samarinda Palembang Jakarta Makassar Solo Surabaya Bandung Bali Jogjakarta Seminar Workshop @svidss
UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA Advancing Indonesia Career Women to the Board Room @svidss
THE JOURNEY OF   WOMEN AS A LEADER @svidss
A Few Women Leaders UNIVERSITY ENTRY LEVEL MID - SNR BOARD CEO GRADUATES PROS MANAGEMENT 49% 47% 20% 6% 5% SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012 @svidss
Women representation in the Board in Asia significantly underperforms that of the Western countries NORWAY 32% SWEDEN 27% RUSSIA 8% UK 12% GERMANY 6% USA 15% CHINA 6% FRANCE 15% SPAIN 10% BRAZIL 6% INDIA 5% INDONESIA 6% …ALONE AND SINGLE FIGHTER SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012, Women Matters @svidss
THEY LEAVE EARLIER… 13% Mid Tenure 40% Leave the workforce at early tenure 2% Sr. Management 41% No Single level of tenure 39% Seeking more flexibility 72% Leave due to the need to spend time with family 35% Seeking more money 12% Seeking more intellectual stimulation SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012 @svidss
…IGNITE THE SPIRIT 69% Double Burden 86% Personal motivation and Syndrome drive SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012 @svidss
@svidss
What if women in our countries are CONNECTED , can we make them more INDEPENDENT and more PROSPEROUS @svidss

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Brand r(e)volution or r(e)levance brazil october 2012 svida alisjahbana

  • 1. Brand Relevance R(e)volution Svida Alisjahbana CEO Femina Group @svidss
  • 3. BRAZIL COUNTRY INDONESIA 193.946.886 POPULATION  242.325.638 257.900.000 MOBILE & SMART PHONE USER 265.100.000 14% SMARTPHONE PENETRATION 8% 60.251.160 FB USER 50.148.660 3 FB NO. (WORLD) 4 41.200.000 TWITTER USER 29.400.000 2 TWITTER NO (WORLD) 5 @svidss
  • 4. Internet Penetration Keep Growing 29% 8% 2006 2011 Source : AC Nielsen @svidss
  • 5. They Access It From Mobile Device INDONESIA 61.88% BRAZIL 40% @svidss
  • 6. Community Officer Chief Editor Petty Fatimah femina @svidss
  • 8. COMMUNITY COMMUNITY MAGAZINE COMMUNITY TO PLAY WEBSITE SOCMED COMMUNITY ACTIVATION TO RADIO PARTICIPATE COMMUNITY MOBILE TV TO PASS ON COMMUNITY BOOKS COMMUNITY COMMUNITY @svidss
  • 9. Print Book Website Activation Social Media @svidss
  • 10. CONTENT COMMUNITY CHANNEL @svidss
  • 11. TO PLAY TO Content is King PARTICIPATE Conversation is TO PASS ON Kingdom @svidss
  • 12. Social Media drives… #1 Viral Effect – Earned Media #2 Dialogue #3 Community Activation #4 Commercial Initiative @svidss
  • 13. Commercial Campaign Line Initiative @svidss
  • 14. Aggregate Community readership + readership fans + + fans followers readership + + + followers viewers readership fans + + viewers visitors social media users @svidss
  • 15. Accelerate the Growth of Women Entrepreneurship in Indonesia @svidss
  • 16. Women in Business 50.000.000 National Entrepreneurs ï‚‚ï‚‚ï‚‚ï‚‚ï‚‚ï‚‚ ï‚‚ï‚‚ï‚‚ï‚‚ï‚‚ ï‚‚ï‚‚ï‚‚ï‚‚ï‚‚ ï‚‚ï‚‚ï‚‚ï‚‚ï‚‚ ï‚‚ï‚‚ï‚‚ï‚‚ï‚‚ ï‚‚ï‚‚ï‚‚ï‚‚ï‚‚ 98.9% Micro Entrepreneurs 39 Million Women Entrepreneurs     Source: BPS-Statistics Indonesia @svidss
  • 17. Femina Women Entrepreneurship MISSION to empower women to become economically independent and attain greater prosperity by embracing entrepreneurial activities @svidss
  • 18. Femina Women Entrepreneurs Business Scale 2010/2011 OMZET : > US$5M/Year Large Medium OMZET : 100K – US$5M/Year Small OMZET : 20K – US$100K /Year Micro OMZET : ≤ US$20K / Thn Source: Internal Survey 2011/12 18 @svidss
  • 19. Business Sector 2010/11 Fashion 35% Culinary 19% Craft 9% Education 8% Beauty 7% 7% of femina Women Entrepreneurs are doing Export. Source: Internal Survey 2011/12 19 @svidss
  • 20. Survey Result 2011/2012 Women Entrepreneurs’ Issues • Lacking of knowledge in entrepreneurship • Need network among women entrepreneur • Lacking of the support from the family and friends • Funding access Source: Internal Survey 2011/12 20 @svidss
  • 21. ENTREPRENEURSHIP SEMINAR WOMEN ENTREPRENEURSHIP COMPETITION ENTREPRENEURSHIP WORKSHOP BAZAAR/EXHIBITION POWER LUNCH/LEADERSHIP SESSION FEMINA AWARD @INACRAFT Entrepreneurial ONLINE COMMUNITY Winning www.wanitawirausaha.femina.co.id Women Program @svidss
  • 22. Program 2012-2013 EDUCATION & COMPETITION EXPERIENTIAL PUBLICATION & EXHIBITION Article Website Roadshow Seminar Natioinal 7 Cities: Jakarta, Competition Sosial Media Medan, Solo, Palembang, Entrepreneurship Semarang, Booklet Pontianak, Malang Power Lunch Promo: Print, Roadshow Workshop Digital, Radio, 3 Cities: Jakarta, Newspaper, Outdoor Surabaya, Yogyakarta Women Entrepreneurship Coverage: Print, Festival : Jakarta, Business Visit:Yogya Surabaya Digital 22 @svidss
  • 23. TIMELINE 2012 - 2013 SEP OKT NOP DES JAN FEB MAR APR MEI JUNI JULI AGS SEMINAR SEMINAR SEMINAR SEMINAR SEMINAR SEMINAR SEMINAR JAKARTA MEDAN SOLO PALEMBANG MAKASSAR PONTIANAK MALANG WORKSHOP WORKSHOP WORKSHOP JAKARTA SURABAYA YOGYAKARTA VERIFIKASI PENJURIAN Registration and Collection for the Women Entrepreneur Awards UTAMA + FINALIS PENGUMUMA N PEMENANG + PEMBERIAN PENGHARGAAN POWER LUNCH JAKARTA BUSINESS VISIT YOGYA BUKU MINI WANITA WIRAUSAHA FESTIVAL FESTIVAL WANWIR WANWIR JAKARTA SURABAYA EDITORIAL : RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC WEBSITE: RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC SOSIAL MEDIA: INFO WANITA WIRAUSAHA MANDIRI FEMINA, ETC IKATAN ALUMNI WANITA WIRAUSAHA FUNDING: FACILITATING CREDIT NEEDS THROUGH WANITA WIRAUSAHA wanita wirausaha mandiri femina 23 @svidss
  • 24. Reached out & Engaged with over 7,000 women around Indonesia Inspired over 50,000 people Pekanbaru Manado Samarinda Palembang Jakarta Makassar Solo Surabaya Bandung Bali Jogjakarta Seminar Workshop @svidss
  • 25. UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA Advancing Indonesia Career Women to the Board Room @svidss
  • 26. THE JOURNEY OF   WOMEN AS A LEADER @svidss
  • 27. A Few Women Leaders UNIVERSITY ENTRY LEVEL MID - SNR BOARD CEO GRADUATES PROS MANAGEMENT 49% 47% 20% 6% 5% SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012 @svidss
  • 28. Women representation in the Board in Asia significantly underperforms that of the Western countries NORWAY 32% SWEDEN 27% RUSSIA 8% UK 12% GERMANY 6% USA 15% CHINA 6% FRANCE 15% SPAIN 10% BRAZIL 6% INDIA 5% INDONESIA 6% …ALONE AND SINGLE FIGHTER SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012, Women Matters @svidss
  • 29. THEY LEAVE EARLIER… 13% Mid Tenure 40% Leave the workforce at early tenure 2% Sr. Management 41% No Single level of tenure 39% Seeking more flexibility 72% Leave due to the need to spend time with family 35% Seeking more money 12% Seeking more intellectual stimulation SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012 @svidss
  • 30. …IGNITE THE SPIRIT 69% Double Burden 86% Personal motivation and Syndrome drive SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012 @svidss
  • 32. What if women in our countries are CONNECTED , can we make them more INDEPENDENT and more PROSPEROUS @svidss