The document describes the personal and professional journey of an individual named Raaja Jaffrey. As a child, they enjoyed fairy tales and certain foods and drinks. Over time, they gained first-hand experience in various industries including FMCG, banking, and entertainment. They realized their role is not just selling products but finding new opportunities. They have 10+ years of experience in brand building, media, and entertainment. They are hungry to create impactful brands and see potential in the untapped Indian culture industry. They have an innovative idea called "Cinema before Cinema" and are looking for opportunities in advertising, entertainment, and media.
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Brand RJ
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Story of a personal brand called
Raaja Jaffrey
4. ??..
Advertising ? ?????? ??? ???? ?? ?? ?????? ?? ?? ????? ????? ???.
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FMCG, Consumer Durables, Electronics, Banking, Life Style, Packaged Food,
Cosmetics, Media, Entertainment.. [Feature Films & TV Show]
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grew up as a Creative Strategist, who has a intuition to smell the
Brand Potentials!
9. Somewhere along the line, there
My Job is some thing more..
my job is to find it & get the
people accustomed to it.
10. Identity
Education : system needs to be reformed
Blood Group : creative
Birth Mark : dot in the mind
Its all about me.
I dare to date new mistakes
I keep trying¡
12. Experience
A versatile writer, director, strategist with 10+ years of proven expertise in
brand building, media & entertainment .
Expertise
Consumer Insights | Project leadership
Campaign writing (TVC, radio, jingle, print, outdoor)
Creative Direction (copy/art) | Juicy hindi copy
Screen writing [Feature Films & TV Show]
Theatre & events | Pitching & presentation
13. { Work }
I do not carry creative baggage.
But I carry valuable, matters...
14. and¡
I am hungry deep within to create
Happening brands, who builds
Mind equity.
15. Since last 4 years I am Engaged in
crafting innovative strategies and
interactive brands for entertainment
sector. I am ready To offer my bit
For a definite change!
16. I foresee the ignored Indian culture industry turning into the economic engine.
I find a great business potential in entertainment sector where the stars are
worshiped, but the star system has overshadowed the professionalism
and the larger chunk of domestic entertainment revenue is grabbed by the
hollywood giants. So I came up with an end user centric innovative strategy
this never before seen innovative format is called..
Cinema before Cinema
17. If given a chance,
I am Offering
A ready to adopt & explore
Creative business agenda in
Different streams of..
Advertising
Entertainment
& Media
Possibly with some
business lead!