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                        Story of a personal brand called
                        Raaja Jaffrey
?? ??? ???? ????? ??
Fairy-tales ??? ???? ??
?? ????-??? ?? ???? ??
?? ?????? ??? ?? ???? ??
???? ??, ????? ??
??? ?? ?? consumer ??
?? ??? ?? ?? ????? ??
?? ????? ???? ?? ???? ??
      ?
?? ?? ???? ????
???? ? ??? ???-????? ???? ????
        ?      ?
???????? ???? ??
first hand experience ?? ???!
                            ?
??..

Advertising ? ?????? ??? ???? ?? ?? ?????? ?? ?? ????? ????? ???.
             ?
FMCG, Consumer Durables, Electronics, Banking, Life Style, Packaged Food,
Cosmetics, Media, Entertainment.. [Feature Films & TV Show]

????? ???? ? ??? ???? ???? ?? ???? ?? ?? ????? ???? ???? and I
              ?
grew up as a Creative Strategist, who has a intuition to smell the
Brand Potentials!
??????
But gradually I realized, i am¡­


                                  means..
¡­I do   not carry




a typical mind set                                       creative arrogance




                       and do not follow those clich¨¦s
.
                  I
             ??? ???? ?? ???? ? ??
???? ? ??? ?? ??? ?? ?? dotcom ?? ???????
      ?
          ???? ???? ?? ???? ??
Somewhere along the line, there
My Job   is some thing more..
         my job is to find it & get the
         people accustomed to it.
Identity


           Education : system needs to be reformed

           Blood Group :     creative

           Birth Mark      : dot in the mind



           Its all about me.
           I dare to date new mistakes
                           I keep trying¡­
Language




I read, write, speak and understand, ONE language,

                                Communication.
Experience



A versatile writer, director, strategist with 10+ years of proven expertise in
brand building, media & entertainment .

Expertise

Consumer Insights | Project leadership
Campaign writing (TVC, radio, jingle, print, outdoor)
Creative Direction (copy/art) | Juicy hindi copy
Screen writing [Feature Films & TV Show]
Theatre & events | Pitching & presentation
{ Work }




I do not carry creative baggage.
But I carry valuable, matters...
and¡­

I am hungry deep within to create
Happening brands, who builds
Mind equity.
Since last 4 years I am Engaged in
crafting innovative strategies and
interactive brands for entertainment
sector. I am ready To offer my bit
For a definite change!
I foresee the ignored Indian culture industry turning into the economic engine.
                                        I find a great business potential in entertainment sector where the stars are
                                worshiped, but the star system has overshadowed the professionalism
                      and the larger chunk of domestic entertainment revenue is grabbed by the
           hollywood giants. So I came up with an end user centric innovative strategy
this never before seen innovative format is called..




Cinema before Cinema
If given a chance,
         I am Offering



A ready to adopt & explore
Creative business agenda in
Different streams of..



               Advertising
            Entertainment
                  & Media



       Possibly with some
            business lead!
Looking for Opportunity
Have reasons to make one BIG




                      Shukria

More Related Content

Brand RJ

  • 1. ?? ??? ???? ????? ??¡­ Story of a personal brand called Raaja Jaffrey
  • 2. ?? ??? ???? ????? ?? Fairy-tales ??? ???? ?? ?? ????-??? ?? ???? ?? ?? ?????? ??? ?? ???? ?? ???? ??, ????? ?? ??? ?? ?? consumer ?? ?? ??? ?? ?? ????? ??
  • 3. ?? ????? ???? ?? ???? ?? ? ?? ?? ???? ???? ???? ? ??? ???-????? ???? ???? ? ? ???????? ???? ?? first hand experience ?? ???! ?
  • 4. ??.. Advertising ? ?????? ??? ???? ?? ?? ?????? ?? ?? ????? ????? ???. ? FMCG, Consumer Durables, Electronics, Banking, Life Style, Packaged Food, Cosmetics, Media, Entertainment.. [Feature Films & TV Show] ????? ???? ? ??? ???? ???? ?? ???? ?? ?? ????? ???? ???? and I ? grew up as a Creative Strategist, who has a intuition to smell the Brand Potentials!
  • 6. But gradually I realized, i am¡­ means..
  • 7. ¡­I do not carry a typical mind set creative arrogance and do not follow those clich¨¦s
  • 8. . I ??? ???? ?? ???? ? ?? ???? ? ??? ?? ??? ?? ?? dotcom ?? ??????? ? ???? ???? ?? ???? ??
  • 9. Somewhere along the line, there My Job is some thing more.. my job is to find it & get the people accustomed to it.
  • 10. Identity Education : system needs to be reformed Blood Group : creative Birth Mark : dot in the mind Its all about me. I dare to date new mistakes I keep trying¡­
  • 11. Language I read, write, speak and understand, ONE language, Communication.
  • 12. Experience A versatile writer, director, strategist with 10+ years of proven expertise in brand building, media & entertainment . Expertise Consumer Insights | Project leadership Campaign writing (TVC, radio, jingle, print, outdoor) Creative Direction (copy/art) | Juicy hindi copy Screen writing [Feature Films & TV Show] Theatre & events | Pitching & presentation
  • 13. { Work } I do not carry creative baggage. But I carry valuable, matters...
  • 14. and¡­ I am hungry deep within to create Happening brands, who builds Mind equity.
  • 15. Since last 4 years I am Engaged in crafting innovative strategies and interactive brands for entertainment sector. I am ready To offer my bit For a definite change!
  • 16. I foresee the ignored Indian culture industry turning into the economic engine. I find a great business potential in entertainment sector where the stars are worshiped, but the star system has overshadowed the professionalism and the larger chunk of domestic entertainment revenue is grabbed by the hollywood giants. So I came up with an end user centric innovative strategy this never before seen innovative format is called.. Cinema before Cinema
  • 17. If given a chance, I am Offering A ready to adopt & explore Creative business agenda in Different streams of.. Advertising Entertainment & Media Possibly with some business lead!
  • 18. Looking for Opportunity Have reasons to make one BIG Shukria