What is brand spread and how does it move through social networks? This was the question that was answered at BCM Sydney's What Next presentation at the Blue Hotel on 4 December 2009
3. Television wont be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night. Darryl F. Zannuck, Head of Twentieth Century-Fox, 1946
4. I think there is a world market for maybe five computers. Thomas J. Watson Snr, IBM Chairman, 1943
5. True and authentic connection New opportunities to activate brand passion and affiliation
27. Ensure that there is clarity around your brand and your brand idea The brand idea should be sustainable for the long term The interactive expression of the brand must be true to that idea Build the brand based on human insight - it makes sharing easier Spread it
42. Think of your brands interactive assets as a digital campfire - warm, friendly, and social Fuel that fire with a planned approach to content Building community is a strategy, not a tactic Spread it
47. When planning an interactive asset ensure that traffic is considered and budgeted for Remember that online and offline activity should work together Sustain traffic driving post launch Spread it
53. Your interactive assets are an ongoing work in progress Multi-platform approach generates more eyeballs, more exposure, and more opportunity for community building Interactive assets can evolve to long term business tools, platforms or products Spread it