Brand & Story - How to build story for your brand
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Andrias Ekoyuono, CMO at Kumparan, emphasizes the importance of storytelling in branding, stating that a brand should provide customers with a narrative that encourages word-of-mouth recommendations. He discusses the role of creating and riding momentum in effective brand storytelling. The document concludes with Andrias's contact information.
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Brand & Story - How to build story for your brand
- 1. Brand & Story Andrias Ekoyuono CMO at kumparan andrias@kumparan.com @andrias98
- 2. Branding = Story Telling
- 4. Its your job to give customers a story to tell
- 5. People talk about your brand People recommend your brand People sell your brand
- 6. How to create stories ?
- 8. What we have done with kumparan brand
- 12. Thank You Andrias Ekoyuono CMO at kumparan andrias@kumparan.com @andrias98 0817261878