Brand strategy www.mathrubhumi
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Sinhika Digital Media is an initiative by an experienced media and advertising professional to provide digital solutions including websites, online events, and media strategies. They propose a partnership with Mathrubhumi newspaper to create an online chemistry exam for students that would generate brand loyalty and revenue. Key aspects include building a website for the exam, obtaining sponsors, and Mathrubhumi promoting it while sharing 50% of net revenue with Sinhika Digital Media.
Brand strategy www.mathrubhumi
- 4. Sinhika Digital Media Venture of M P Nicholson 15 years+ experience in the Media and Advertising Industry Managed Events and Produced programs for Television Worked with leading Media Houses like the India Today Group, Gujarat Samachar, Abhiyaan, Observer Group and for Television channels C CVO and In Mumbai Is well networked
- 5. Online Experience Been associated with Compassbox.com, Recreate Solutions, Connecturf, Tribal DDB, and headed the Interactive division of R K SWAMY BBDO At R K SWAMY Interactive we did some awesome work like: www.humantouchofchemistry.com (won a gold and a silver at two separate awards ceremony) www.wedding.raymond.in www.corporatewear.raymond.in www.uniconnect.in www.zuari.in and also headed the Media Strategy for the digital activities of LIC, Raymond besides working on host of other clients including Mercedes, SBI, etc.
- 6. The Initiative Sinhika Digital Media will bring together my experiences in the offline media and the digital world The team comprises of highly experienced designers with technical acumen Digital Solutions include creating strategic websites, online events, digital media plans, lead management systems and blue tooth solutions Provide solutions to Media Portals, creating Corporate Presentations, etc.
- 7. ConCept for Media portal generating revenues building CoMMunities
- 8. building CoMMunities The world wide web provides a unique opportunity to create a web of loyalists It is these loyalists who will stay interested when relevant information is provided Building multiple sets of loyalties ensures that the sum total keeps you on the top of the rankings
- 9. Creating loyalists Currently, mathrubhimi.com has the unique advantage of being most popular among schools These students will graduate to being comfortable with the digital version of Mathrubhumi whether in Kerala, in India or outside India Hence, the proposition of creating an activity with focused knowledge gains and an experience for them
- 10. aCtivity no: 1 online CheMistry exaM advantage brand
- 11. Create an Online Format to be linked to The Online exam will be held at all the computer literate schools of Kerala The winners can be felicitated at an offline quiz show The quiz program can be telecast on Mathrubhumi TV This can be held soon after the Onam Holidays Online Chemistry exam
- 12. the aCtivity It will be promoted by Mathrubhimi Newspaper, TV and Radio to ensure very good response The Ads will be created by the Mathrubhumi Team giving prominent coverage to the sponsors It will be promoted as an Online Event of Mathrubhumi and as a concept of Sinhika Digital Media C Marketed by Sinhika Digital Media
- 13. the Operatives Sinhika Digital Media will build the Website for the Online Exam with the Scores Sinhika Digital Media will get the sponsors The complete event will be done with mutual consent and approval of Mathrubhimi and Sinhika Digital Media
- 14. the Operatives Mathrubhumi will need to provide a tentative schedule of ads that will appear in the Print, Radio and TV Sinhika Digital Media will provide for the registration, the login and password to all such participating schools and will do the necessary online modalities in coordination with Mathrubhumi
- 15. revenue All communication will indicate that it is a Mathrubhimi Event and that the Concept and Marketing is of Sinhika Digital Media Payments will be made in favour of Mathrubhimi 50% of the Nett Incoming Payments received will need to be made to Sinhika Digital Media by Mathrubhimi as and when the payments are received
- 16. Brand Mileage Improved Rankings Brand Loyalty Enhanced Brand Image 360 Degree dedicated Exposure of its TG to Online, Print ,TV & Events +PLUS Additional Revenues for
- 17. Current rankings MathrubhuMi V/s ManoraMa Source: Alexa.com as on 23 July, 2013
- 18. Source: Alexa.com as on 23 July, 2013
- 19. Get connected
- 20. aCtiVity no: 2 Watch Out for this Space