Brand to Sell!
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Want to leverage your personal brand to attract new business? This presentation illustrates how achieving clarity around your personal brand can help business owners generate new sales leads and business opportunities.
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Brand to Sell!
- 1. Getting to the Moon: Creating PERSONAL Brand Strategy for ENTREPRENEURS Ashley Northington DENOR Brands & Public Relations
- 2. ASH LEYN ORTH IN GTON .C OM About Ashley Northington Ashley Northington is determined to help people, organizations and brands share their stories with the world. She is an award- winning public relations consultant, entrepreneur, writer and media connoisseur. She is the founder and director of the boutique public relations firm, DENOR Brands & Public Relations.
- 4. Branding is The ongoing process of developing messaging and visuals to tell your story in a meaningful way.
- 5. PERSONAL BRAND V. BUSINESS BRAND These two can be related; but, they are NOT the same. Your personal brand is who you are as a professional. Your business brand reflects the story of your business, or the products and/or services you offer.
- 6. WHY IS THIS IMPORTANT? Its easy to be seduced by the promise of entrepreneurship; however, greater than the seduction of business ownership is the stark reality that if your business isn't attractive to your customers, if they don't have a clear understanding of how your business adds significant value to their life, you'll end up another statistic. You'll be among the 50 percent of new business owners who are forced to shut down within five years.
- 7. Living Your Brand is #LiveYourBrand (v.) the consistent, persistent act of aligning your professional actions with who you say you are and what you say you do to connect with your ideal audience in a meaningful way.
- 8. LIVING YOUR BRAND IS ALL ABOUT TALKING THE TALK AND WALKING THE WALK.
- 9. Having a clear, powerful brand message = getting to the moon
- 10. Having an unclear brand = being stuck in a lifesaver, waiting for help
- 11. I WANT YOU ON THE Moon YOU CAN SKIP THE LIFESAVER AND ROCKET LAUNCH YOUR ERG TO THE MOON.
- 12. WE WILL WORK TOGETHER TO DEFINE your personal brand and develop your message. Put your brand message into ACTION.
- 13. TALK THE TALK.
- 14. Your brand message: Who you help How you help Your value/benefits Your success
- 15. Lets define your brand.
- 16. Define Your Brand1 Who do you help? Use your handout to write down who, specifically, you will serve. The easiest way to determine your target audience is to identify what group or groups of people will benefit the MOST from what you will offer.
- 17. Define Your Brand1 how do you help? Use your handout to write down how you will serve your target audience. Describe the services and products you offer.
- 18. Define Your Brand1 What is your value? Use your handout to write down how your audience will benefit from what you offer. Be very specific. Remember, everyone wants to know whats in it for them.
- 19. Define Your Brand1 What does success look like? Use your handout to write down any successes you have experienced. If you are a new entrepreneur, use the space provided to define your version of success.
- 20. Define Your Brand1 Who Do I Help? People in certain situations, certain demographics. How Do I Help? Accurately describe what you do. What is the value? Use adjectives to describe whats in it for them. What Are the Results? Use case studies or specific examples. You can also define your version of success. What is the Message? Who you help + how you do it + your value + the results = your brand message.
- 21. WALK THE WALK.
- 22. 2 live Your brand What are your monthly themes? Use your handout to write down any possible monthly themes. The monthly themes should be based on the times per year that are most relevant to your industry or clients or business. You can align your themes with national recognized holidays/events, or you can create your own theme.
- 23. ASH LEYN ORTH IN GTON .C OM Lets go around the room and share a few of your monthly themes. ITS ACTION TIME!
- 24. 2 live Your brand Lets build on your themes. Lets use the themes youve identified for each month to plan your activities for your group. We need to plan activities for each day, week, month, quarter and year.
- 25. live Your brand2 Daily Commitment Examples: Posting helpful content in a private social media group, or tweeting engaging content or thoughtfully answering business e-mails and phone calls. Weekly Commitment Examples: Creating and posting a helpful blog post, sending a weekly e-mail newsletter, ensuring you are delivering outstanding products and services. Monthly Commitment Examples: Sharing success stories or happy customer/client profiles, video interviews, hosting an online webinar, online case studies, archive your presentations to 際際滷Share or Scribd, e-newsletter, podcast, teleseminar promoted via Twitter, online magazine, volunteering, attending a relevant networking event, or speaking at an event/conference/panel. Quarterly Commitment Examples: Hosting a webinar, writing an ebook or a white paper or special report, hosting a Tweetup social media powered networking event, participating in a relevant conference, or hosting an e-class series. Annual Commitment Examples: A conference, live or virtual event (record the sessions to repurpose as blog posts later), annual white paper/ebook, annual report, annual guide to xyz.
- 26. 2 live Your brand What can you commit to? Use your handout to write down your daily, weekly, monthly, quarterly and yearly brand commitments. These commitments will be what you use to LIVE YOUR BRAND.
- 27. ASH LEYN ORTH IN GTON .C OM Lets go around the room and share a few of your commitments. ITS ACTION TIME!
- 28. Decide ONE thing you can do each month to further your brand. Whats your one thing?
- 29. ASH LEYN ORTH IN GTON .C OM Lets go around the room and share a few of ONE thing. ITS ACTION TIME!
- 30. Keep doing the work. Once you get back to your office or home, keep working to refine your brand message and solidify your brand activities.
- 31. Define it + live it = Brand SUCCESS. Focus on LIVING YOUR Brand
- 32. Talk the talk. Walk the Walk. #LiveYourBrand. If done right, you can be on the moon If left unclear, get prepared to find yourself in the lifesaver
- 33. Heres Your Chance Ask Me Anything. Do You Have Any Questions?
- 34. FIND ME ADDRESS Ashley Northington DENOR Brands & Public Relations 700 Craighead Street, Suite 107 Nashville, Tennessee 37204 PHONE & EMAIL Office: 1.855.809.6697 Email: info@denorbrands.com FOLLOW ME @ashnorthington @DENORPR ashleynorthington.com | denorbrands.com
- 35. THANK YOU!