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Brand valuation

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Brand equity refers to consumers' favorable reactions to a brand, while brand value is the total financial worth of a brand, influenced by brand equity and other factors. To reinforce brand equity and financial value, brands must understand the product, benefits, and needs they address, and make products superior through unique brand associations in consumers' minds. Brand leaders constantly improve and innovate their products, services, and marketing to remain at the forefront.

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Managing Brand Equity How to Reinforce the Financial Value of Your Brand? Group 4 Tons Manalang Arvin Matias Rose Mendoza Marose Monedero
Difference between Brand Equity from Brand Valuation Brand equity (also called consumer or market equity) can be regarded as an indicator of theÌý success Ìýof a brand. - Consumers’ favourable reaction to a brand Brand value refers to the total financial value of a brand. - It results from many factors – and brand equity is just one of these.
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Market Actions that Reinforce Brand Equity WHAT? Product the brand represent Core benefits it supplies Needs it satisfies HOW? The brand makes the products superior WHICH ? Strong, favorable, and unique brand associations should exist in the minds of consumers
How to Remain a Brand Leader? Constantly Strive to IMPROVE and INNOVATE : Products Services Marketing Reported by: GROUP 4 (Robert Vincent Matias, Marose Monedero, Mary Rose Mendoza, & Tons Manalang)
Managing Brand Equity How to Reinforce the Financial Value of Your Brand? Group 4 Tons Manalang Arvin Matias Rose Mendoza Marose Monedero

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Brand valuation

  • 1. Managing Brand Equity How to Reinforce the Financial Value of Your Brand? Group 4 Tons Manalang Arvin Matias Rose Mendoza Marose Monedero
  • 2. Difference between Brand Equity from Brand Valuation Brand equity (also called consumer or market equity) can be regarded as an indicator of theÌý success Ìýof a brand. - Consumers’ favourable reaction to a brand Brand value refers to the total financial value of a brand. - It results from many factors – and brand equity is just one of these.
  • 4. Market Actions that Reinforce Brand Equity WHAT? Product the brand represent Core benefits it supplies Needs it satisfies HOW? The brand makes the products superior WHICH ? Strong, favorable, and unique brand associations should exist in the minds of consumers
  • 5. How to Remain a Brand Leader? Constantly Strive to IMPROVE and INNOVATE : Products Services Marketing Reported by: GROUP 4 (Robert Vincent Matias, Marose Monedero, Mary Rose Mendoza, & Tons Manalang)
  • 6. Managing Brand Equity How to Reinforce the Financial Value of Your Brand? Group 4 Tons Manalang Arvin Matias Rose Mendoza Marose Monedero