Brand your way to talent retention
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The document discusses employee retention, motivation, and team culture, highlighting reasons for employee turnover and the importance of engagement for organizational success. It emphasizes the need for effective hiring based on both skills and cultural fit while addressing challenges in the hiring process and exploring strategies to foster a positive company culture. Additionally, it encourages activities for defining brand promises and creating meaningful brand experiences for employees.
Brand your way to talent retention
- 3. ≒ PART 1: WHY DO EMPLOYEES LEAVE ≒ PART 2: HOW TO MOTIVATE EMPLOYEES ≒ PART 3: WHO DO YOU WANT IN YOUR TEAM ≒ PART 4: HOW TO BUILD COMPANY CULTURE ≒ Q&A Agenda @shilpa_sn
- 4. PART 1: WHY DO YOUR EMPLOYEES LEAVE? @shilpa_sn
- 5. Discussion: Why do you think employees/ you leave companies? @shilpa_sn
- 6. @shilpa_sn
- 7. @shilpa_sn
- 8. Discussion: How did you try to solve these problems? @shilpa_sn
- 9. PART 2: HOW DO YOU KEEP YOUR EMPLOYEES MOTIVATED? @shilpa_sn
- 10. Companies with low engagement scores saw operating income decrease by 32.7% @shilpa_sn
- 11. Companies with highly engaged employees improved operating income by 19.2% @shilpa_sn
- 13. Discussion: Are you employees not motivated at work? @shilpa_sn
- 14. Empowered and Engaged individuals are highly motivated. @shilpa_sn
- 15. Take away their source of fear Trust your employees Open communication @shilpa_sn
- 16. What can you do to make them happy Happy 鍖rst days Purpose Growth 1-to-1 sessions
- 17. PART 3: WHO DO YOU WANT IN YOUR TEAM? @shilpa_sn
- 18. @shilpa_sn
- 19. Successful startup employee attitude ≒ Not driven by how much money is being earned ≒ Flexible ≒ Smart-working ≒ Desire to be part of something bigger than themselves @shilpa_sn
- 20. Do you hire based on culture- 鍖t or job 鍖t? @shilpa_sn
- 21. How culture 鍖t hiring can go wrong Mistake culture 鍖t for personal bias Groupthink lack of diversity @shilpa_sn
- 22. Top challenges when hiring Finding right talent at right time Where to 鍖nd talentBudget @shilpa_sn
- 23. Top challenges when hiring Finding right talent at right time Where to 鍖nd talentBudget @shilpa_sn
- 24. Step back, de鍖ne skills you have @shilpa_sn
- 26. Specialists vs Generalists Specialist Generalist Master of One Already has skills and knowledge to deliver Level up your biz Will bring value or clean up or build out of their expertise Jack of all trade Complete various tasks at good enough level Get shit done Able to move quickly between a group of disparate tasks @shilpa_sn
- 28. MAGIC @shilpa_sn
- 29. @shilpa_sn
- 30. Look out for t-shaped talents @shilpa_sn
- 33. Top challenges when hiring Finding right talent at right time Where to 鍖nd talentBudget @shilpa_sn
- 34. Hire exactly what you need Roadmap ROI of hire Can new hire bring in more earnings that will cover their salary and bene鍖ts? Do you know what your target is for next 1 year, 3 years, and what it will take to reach it? @shilpa_sn
- 35. Top challenges when hiring Finding right talent at right time Where to 鍖nd talentBudget @shilpa_sn
- 36. Where will you 鍖nd talent Network Referrals Interviews @shilpa_sn
- 37. Activity: Write down 3 people you can reach out to for referrals @shilpa_sn
- 38. PART 4: HOW TO BUILD YOUR TEAM CULTURE @shilpa_sn
- 39. GOOGLE
- 43. Discussion: What do these companies have in common?
- 44. culture product They are known for
- 45. Discussion: Share 3 reasons why people should work in your of鍖ce
- 46. People dont use your product for its features, they use it because of how it might make them feel
- 50. Brand is Dead
- 52. Brand Experience is Alive
- 53. Culture Products Communications Events Brand Promise Brand Personality How do you create brand experience Framework created by Tangible
- 54. Culture Products Communications Events Brand Promise Brand Personality How do you create brand experience Framework created by Tangible
- 55. Brand pillars are a few key words (usually 3-4) that embody what your brand is about and serve as a starting point for developing your brand persona
- 57. Brand essence is the core characteristic that de鍖nes a brand
- 58. A brand promise is a promise statement to your customers that outlines the distinctive bene鍖ts that customers can expect with every interaction or purchase with your brand
- 59. Coca-Cola:油To inspire moments of optimism and uplift.
- 61. Activity: What is your companys brand promise?
- 62. Culture Products Communications Events Brand Promise Brand Personality How do you create brand experience Framework created by Tangible
- 68. Sage : wisdom
- 72. Hero : triumph
- 76. Discussion: What is your companys brand personality?
- 77. Culture Products Communications Events Brand Promise Brand Personality How do you create brand experience Framework created by Tangible
- 78. Activity : Write down 1 example of how you would design a brand experience for your employees