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Branded Utility

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Bogdana

The document discusses how brands need to adapt to changing consumer behaviors and the fast-moving digital world. Brands will need to create their own apps and online products/services to attract users who no longer find value at traditional brand stores. It also notes how some brands are developing online products inspired by their offline offerings, and designers may create mobile apps to extend brands to mobile customers.

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The selfishness factor Clutter Fragmentation more than offline Fast changing Measurements unclear even so late in the life stage Planning still a mystery
Special projects Piggie backs Innovation
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Users only want to go where brands have nothing to offer (mall vs. Vodafone store) Brands will need to create apps or destinations which are equally interesting Brands will need to create OWN LABEL online products and services
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Anomaly - Johnny Vulcan brands creating offline product inspired products for online to compete in the online world Tribe of Barbarians Agencies doing work much closer to product development
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you can probably expect designers such as Bernett to be working on mobile applications which extend meaningful brand experiences to the mobile customer...
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Branded Utility

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  • 5. The selfishness factor Clutter Fragmentation more than offline Fast changing Measurements unclear even so late in the life stage Planning still a mystery
  • 6. Special projects Piggie backs Innovation
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  • 10. Users only want to go where brands have nothing to offer (mall vs. Vodafone store) Brands will need to create apps or destinations which are equally interesting Brands will need to create OWN LABEL online products and services
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  • 13. Anomaly - Johnny Vulcan brands creating offline product inspired products for online to compete in the online world Tribe of Barbarians Agencies doing work much closer to product development
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  • 16. you can probably expect designers such as Bernett to be working on mobile applications which extend meaningful brand experiences to the mobile customer...
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