Top Digital Strategy for Branding
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Brand has a huge impact on any business. Building a brand and managing it in the digital mix is an important part of any business. Here are some insights on brand building and management.
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Top Digital Strategy for Branding
- 1. hello
- 2. Brand in the Digital Age
- 3. Before and After Online My Brief Brand History
- 4. Print, Design & Engineering?
- 5. Dot Com Boom & Bust
- 6. Social & Adwords... ANDMINE ...and our brand...
- 7. Brand Impact & Managing the Digital Mix
- 9. Trading Post On Demand Libraries eStores Retail Extinct eBay Borders Kindle Blockbuster App Store
- 10. On Demand News Media eStores Big Brands eBay Evolve Primary Kindle Industry App Store & FMCG
- 11. Head to Head? eg. Dollar Shave Club v Gillette The David and Goliath Fail?
- 12. Brand Awareness How we look at it as a Digital Agency Brand Conversion
- 13. Natives
- 14. What has really Changed?
- 15. Traditional Challenges (always) New Channels, New Devices = User Experience
- 16. 6 UXs
- 17. Multichannel Website Centralised Information Expected User Journey
- 18. Mobile as a Channel The Next 50% Advertising POS & Persuasive Technology people increasingly assign emotional values / relationships with devices.
- 19. Social / Experiential eg; Nike EU led by Digital
- 20. Search Opportunities Opening / Closing and Our Website
- 21. V/SEO Video & Opportunities eg. Warehouse Sales
- 22. Big Data and 'Direct Sales' Conversions Elucent ATL / Display to PPC, FX $1M to $2-3M
- 23. <Eden Video>
- 24. What has stayed the Same?
- 26. Combined Big Effects on Brand Convergence & Adoption
- 27. Transparency & Feedback Dominos Game Changer Smart Company From Campaign to Conversation
- 28. Personalisation Websites for You Your Device Your Channel Hello <$Name>
- 29. 3 First Moment v Zero Moment
- 30. Growth Hacking & Lean Canvas Accelerated Digital Strategy from 6 UXs One Page Business Plan, POD, Rapid Prototyping
- 31. Our Pitch Closed Loop 4 Pillars
- 32. 4 PILLARS OF ONLINE SUCCESS. AND MINE 1. ATTRACT PRODUCT > SERVICE > BRAND > AWARENESS MARKETING SEARCH DIRECT SOCIAL 2. ENGAGE DIGITAL ECOSYSTEM > PLATFORMS > OWNED CHANNELS EDM CRM CMS PROFILING > COMMUNICATIONS > LIKES > CONSIDERATION Gender Location Age History Etc... EMOTIONAL > COST > CONVENIENCE > MIXED MULTIVARIATE TESTING 3. CONVERT GOALS > CONVERSION > SALES > LOYALTY > MEMBERS > ADVOCACY 4. AMPLIFY MEASURE INSIGHTS REFINE GROWTH
- 33. The Future of Brand BIG DATA + UXs meets EMOTIVE CREATIVE Convergence
- 34. Summary
- 35. Existing v Digital Natives Brand Awareness v Conversion 6 UXs Convergence Future...?
- 36. Thank You
- 37. Q&A @andmine