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Branding is like Sex - A Conversational Platform Strategy
息 2 0 1 8 F O R R E S T E R . R E P R O D U C T I O N P R O H I B I T E D . 2
48%
Emotion
22%
Fit
30%
Salience
Branding is like Sex - A Conversational Platform Strategy
An online shopper engaged with a proactive,
rich, authentic, an personalized conversation
Seduction pays off
Forrester study: TEI on ibb端 by iAdvize
by

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Branding is like Sex - A Conversational Platform Strategy

  • 2. 息 2 0 1 8 F O R R E S T E R . R E P R O D U C T I O N P R O H I B I T E D . 2 48% Emotion 22% Fit 30% Salience
  • 4. An online shopper engaged with a proactive, rich, authentic, an personalized conversation Seduction pays off Forrester study: TEI on ibb端 by iAdvize by