Branding of services
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The document defines a trademark as a name, symbol, or design used to identify and differentiate the goods and services of one seller from competitors. It lists characteristics a good trademark should have such as being distinctive, suggestive, and easy to remember. It then discusses strategies for building a brand such as creating a consistent online identity, engaging on social media, creating compelling content, and reminding people about the brand. Finally, it outlines different types of branding approaches and important brand concepts.
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AI and Academic Writing, Short Term Course in Academic Writing and Publication, UGC-MMTTC, MANUU, 25/02/2025, Prof. (Dr.) Vinod Kumar Kanvaria, University of Delhi, vinodpr111@gmail.comIntellectual Honesty & Research Integrity.pptx
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Research Publication & Ethics contains a chapter on Intellectual Honesty and Research Integrity.
Different case studies of intellectual dishonesty and integrity were discussed.Full-Stack .NET Developer Interview Questions PDF By ScholarHat
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Full-Stack .NET Developer Interview Questions PDF By ScholarHatUnit 1 Computer Hardware for Educational Computing.pptx
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Computers have revolutionized various sectors, including education, by enhancing learning experiences and making information more accessible. This presentation, "Computer Hardware for Educational Computing," introduces the fundamental aspects of computers, including their definition, characteristics, classification, and significance in the educational domain. Understanding these concepts helps educators and students leverage technology for more effective learning.
B畛 TEST KI畛M TRA GI畛A K 2 - TI畉NG ANH 10,11,12 - CHU畉N FORM 2025 - GLOBAL SU...
B畛 TEST KI畛M TRA GI畛A K 2 - TI畉NG ANH 10,11,12 - CHU畉N FORM 2025 - GLOBAL SU...Nguyen Thanh Tu Collection
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AI and Academic Writing, Short Term Course in Academic Writing and Publicatio...
AI and Academic Writing, Short Term Course in Academic Writing and Publicatio...Prof. (Dr.) Vinod Kumar Kanvaria
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Branding of services
- 3. A name , term , symbol or design or a combination of them which is indented to identify the goods and services of one seller or a group of seller and to differentiate then from those of competitors
- 4. Distinctive Suggestive Appropriate Adaptable Easy to remember Registrable
- 5. Create a Consistent Online Identity Create a Digital Destination Create and Share Valuable and Compelling Content Engage With Social Channels Engage with Emails Create Images Budget Unlimited or limited Use On Line Tools Actively Remind People Keep Shouting Create Brand Identity Create Gateway Content
- 7. Contents Of Advertisement Media Used Personalities Used Symbols Sponsoring Of Events Price Product Packaging Distribution Company
- 8. Individual Brand Name Blanket Family Name Separate Family Name For All The Products Company Name Along With The Individual Names Brand Attributes Brand Identity Brand Awareness
- 9. Brand Champion Brand Culture Brand Equity Brand Equity Brand Essence Branding Excellence