ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

Branding recorded

?
?
B
Ben Murray

The document discusses how to build brand advocates by turning customers into loyal customers who actively promote the brand. It recommends never ignoring customer requests, developing ongoing relationships, focusing on customer interests and feedback, creating loyalty programs that reward repeat buyers, and giving customers ways to show off products which can generate word-of-mouth referrals.

1 of 7
Download to read offline
BUILDING BRAND ADVOCATES Thursday, May 21, 15
Once your customers buy from you, your goal is to not only turn them into customers for life, but to make them advocates of your brand and business. This means that customers value you and your business so much, they actively show public support or recommendation for it. Thursday, May 21, 15
Much of the business they got was due to word of mouth referrals and people showing off their iPhones / iPods/ etc. because they were proud to own them. Thursday, May 21, 15
How to Create Raving Fans Overtime 1. Never ¡®duck a call¡¯ and be transparent with your customers. 2. Continue to develop a relationship 3. Have their best interests in mind. 4. Create a loyalty program and give special rewards to repeat buyers Thursday, May 21, 15
Probably the best way to continue to keep customers is to focus on making your product and services better based off of customer feedback and requests Thursday, May 21, 15
Exercise So for this section, see if you can come up with 3 new ways to reward buyers and build relationship with them. If you haven¡¯t already, is there a way to 1. Follow up to see how they are enjoying your product? 2. Reward clients with free bonuses or gifts? 3. Create a loyalty program? 4. Give a way for customers to help promote and show off your products? Or maybe something else to turn customers into repeat buyers? Thursday, May 21, 15
Final Thoughts and Advice Thursday, May 21, 15

More Related Content

Branding recorded

  • 2. Once your customers buy from you, your goal is to not only turn them into customers for life, but to make them advocates of your brand and business. This means that customers value you and your business so much, they actively show public support or recommendation for it. Thursday, May 21, 15
  • 3. Much of the business they got was due to word of mouth referrals and people showing off their iPhones / iPods/ etc. because they were proud to own them. Thursday, May 21, 15
  • 4. How to Create Raving Fans Overtime 1. Never ¡®duck a call¡¯ and be transparent with your customers. 2. Continue to develop a relationship 3. Have their best interests in mind. 4. Create a loyalty program and give special rewards to repeat buyers Thursday, May 21, 15
  • 5. Probably the best way to continue to keep customers is to focus on making your product and services better based off of customer feedback and requests Thursday, May 21, 15
  • 6. Exercise So for this section, see if you can come up with 3 new ways to reward buyers and build relationship with them. If you haven¡¯t already, is there a way to 1. Follow up to see how they are enjoying your product? 2. Reward clients with free bonuses or gifts? 3. Create a loyalty program? 4. Give a way for customers to help promote and show off your products? Or maybe something else to turn customers into repeat buyers? Thursday, May 21, 15
  • 7. Final Thoughts and Advice Thursday, May 21, 15