Branding (You're a Fine Girl)
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The document discusses branding and provides examples of how to develop a brand brief by focusing on archetypes and personality traits. It then examines the branding of Good Magazine, Charles Barkley, and Dodge in terms of their attitude, design, and customer engagement. The conclusion emphasizes solidifying the brand brief and executing it consistently across attitude, design, and engagement.
Branding (You're a Fine Girl)
- 1. BRANDING (YOURE A FINE GIRL) Monday, June 13, 2011
- 2. BRANDING (YOURE A FINE GIRL) NEW WAYS TO BRIEF 1. Archetype 2. Personality Monday, June 13, 2011
- 3. BRANDING (YOURE A FINE GIRL) BRIEF :: ARCHETYPES 1. The Hero (Nike) 2. The Sage (PBS) 3. The Rebel (Harley Davidson) 4. The Creator (Crayola) 5. The Explorer (Jeep) Monday, June 13, 2011
- 4. BRANDING (YOURE A FINE GIRL) BRIEF :: PERSONALITY 1. Clique 2. Hobbies 3. Sense of Humor 4. Tone of Voice 5. Favorite Movies Monday, June 13, 2011
- 5. BRANDING (YOURE A FINE GIRL) BRANDING PARTS (ONLINE) 1. Attitude 2. Design 3. Engagement Monday, June 13, 2011
- 6. BRANDING (YOURE A FINE GIRL) GOOD MAGAZINE Monday, June 13, 2011
- 7. BRANDING (YOURE A FINE GIRL) GOOD MAGAZINE Monday, June 13, 2011
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- 10. BRANDING (YOURE A FINE GIRL) GOOD MAGAZINE :: BRANDING 1. Attitude: Accurate 2. Design: Cluttered 3. Engagement: Minimal Monday, June 13, 2011
- 11. BRANDING (YOURE A FINE GIRL) CHARLES BARKLEY Monday, June 13, 2011
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- 14. BRANDING (YOURE A FINE GIRL) CHARLES BARKLEY :: BRANDING 1. Attitude: Accurate 2. Design: Unfocused 3. Engagement: Strong Monday, June 13, 2011
- 15. BRANDING (YOURE A FINE GIRL) DODGE (NEVER NEUTRAL) Monday, June 13, 2011
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- 17. BRANDING (YOURE A FINE GIRL) DODGE :: BRANDING 1. Attitude: Accurate 2. Design: Clean 3. Engagement: Strong Monday, June 13, 2011
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- 22. BRANDING (YOURE A FINE GIRL) SOLIDIFY THE BRANDS BRIEF EXECUTE IT 1. Attitude 2. Design 3. Engagement Monday, June 13, 2011
- 23. BRANDING (YOURE A FINE GIRL) PHILIP MCFEE 216.906.6219 philip.mcfee@gmail.com WES MIKEL @wesmikel 785.979.9409 specs@wesmikel.com www.WesMikel.com Monday, June 13, 2011