Branding Yourself Online
- 1. Branding Yourself Online Louisville Wedding Association 02.06.12
- 2. Christy Belden 2 Vice President of Media & Marketing Experience: 12 years The Courier-Journal University of Louisville SEMPO Certified Google AdWords Individually Certified Christy knows marketing. PPC, SEO, social media, email, mobile, event marketing, traditionalshes been there and done that. She continues to build a deep well of experience and is always in touch with the trends and strategies that provide a solid return on clients investments.
- 3. LeapFrog Interactive 3 Twitter: @LFI #DigitalFootprint Facebook: www.facebook.com/LeapFrogInteractiveAgency Blog: www.leapfroginteractive.com/blog
- 4. Agenda 4 + Managing Your Online Footprint (Brand & Reputation) - Why Its Important + Google Yourself + Personal Brand Management Tools - Facebook - Twitter - LinkedIn - Google+ - YouTube - Blog Wordpress, Tumblr - 際際滷share - About.me - Personal Website + Infographic Resume Builders + Pinterest
- 5. Managing Your Online Footprint
- 6. Managing Your Online Footprint 6 Why It Matters + Search Engines + Social Media + www.google.com/weddings
- 7. Digital Wedding Statistics 7 Top Reasons You Should Have an Online Presence 1 in 5 use a mobile app to help plan, shop for or register for their wedding 17% use a social media app to plan, shop or register for their wedding 78% more people use social media today to communicate wedding details (since 2008) 40% are more likely to use an online service to create/send save-the-dates or invitations (since 2008) 31% more people are using an online RSVP service (since 2008) Brides today are more likely to have a personal wedding website Brides are increasingly using online wedding planning tools Source: www.weddingindustrystastics.com
- 8. Top Social Media Influencers in the Wedding 8 Industry The Knot Style Me Pretty Wedding Wire Brides.com Get Married Martha Stewart Weddings Project Wedding OneWed Green Wedding Shoes Broke Ass Bride Source: www.wedthemagazine.com
- 9. Top Social Media Influencers Among Industry 9 Professionals Bridal Tweets/Christine Dyer eWedNews/Paul Pannone Wedding Market Leila Kahlil Think Splendid/Liene Stevens Engage10!/Rebecca Grinnals The Wedding Report The Wedding Marketing Authority/Andy Ebon Bride Attraction/Natalie Bradley Wedding Wire/Sonny Ganguly Source: www.wedthemagazine.com
- 10. Managing Your Online Footprint 10 Top Reasons for Hiring Based on Information Found on Social Networking Profile 1. Gave positive impression of personality & organizational fit 2. Profile supported professional qualifications 3. Profile showcased candidate was creative 4. Candidate had good references posted by others 5. Showed solid communications skills 6. Profile showcased candidate was well-rounded Source: How Recruiters Use Social Networks to Screen Candidates, http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
- 11. Managing Your Online Footprint 11 Social Media Recruitment Test (a sample) LinkedIn Twitter + Genuine recommendations from + Tweets often (2-10 times per day) peers, managers & colleagues + Healthy followers to following ration + Completed profile including outside of + Healthy balance between personal & work hobbies & interests professional tweets + Member of industry-related groups + Responds & engages with others + Participates & highlights involvement personal & professional in non-work related activities such as volunteer projects Blog Facebook + Provides links to other social profiles & + Non-controversial posts resume + Member of groups relevant to + Updates content regularly profession + Provides interesting industry-related insight & opinions Source: Do You Pass the Social Media Recruitment Test?, Boris Epstein, Mashabl, http://mashable.com/2009/04/08/social-media-recruitment/
- 12. Managing Your Online Footprint 12 Personal Branding Top Questions to Think About When Branding Yourself 1. If I publish something, who will see it? Not just now, but later 2. Am I going to feel this same way/have this same opinion one year from now? 3. Am I promoting my expertise, not just showcasing my opinion? 4. Do I promote myself too much? Not enough? 5. Am I consist in my messaging? 6. Am I searching myself enough to know what is being said about me or what I have said in the past? 7. Do I have real value to add to a subject? 8. Have I done enough research on the topics I discuss? 9. Photos what type are public? Are they offensive? 10. Have I quadruple checked my grammar and spelling? Source: Establishing the Brand of You, socialmediatoday,, http://socialmediatoday.com/node/382770?utm_source=smt_daily&utm_medium=email&utm_campaign=newsletter
- 13. Google Yourself
- 14. Personal Brand Management Tools
- 15. Personal Brand Management Tools 15
- 16. Pinterest 16
- 18. Infographic Resume Builders 18
- 19. And Remember
- 20. And Remember 20 Best Practices for Expanding Your Online Footprint + Network online & offline + Maintain professional social media profiles free of inappropriate content + Use twitter - Complete your profile with a short bio with links to blogs and an online resume + Blogging - Post industry opinions & personal thoughts Showcase your industry expertise Source: Modern Ways to Job Search, http://visual.ly/modern-ways-job-search
- 21. And Remember 21 Some Notes About Video Resumes 1. Keep it short 2. Use a storytelling format 3. Describe your value for the position 4. Explain why you are the best for the job 5. Take your time & make sure its right before uploading to YouTube Source: The Perfect Modern Resume, http://visual.ly/perfect-modern-resume
- 22. 22 Questions?
- 23. 23 Thank You!
Editor's Notes
- Excerpt from list by Boris Epstein, CEO and Founder of BINC, a professional search firm. Items he uses to evaluate potential recruits social media footprint