Brazil's healthcare market is poised for significant growth driven by multiple factors. The expansion of the middle class will increase the number of insured people in Brazil. Increased availability of generic drugs and biosimilars will make medications more accessible. Government investments and initiatives like SUS aim to improve and expand healthcare access. Rapid disease burden growth areas include obesity, diabetes, cancer and hypertension. Overall, Brazil's complex but evolving healthcare system and market represent a major opportunity for both existing players and new entrants.
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Brazilian healthcare market 6 13-12
1. Is Brazil the Next Big Thing in Healthcare?
Healthcare?
Complex Brazilian Healthcare Market Poised for Growth
Willian Fujioka, Industry Analyst
Healthcare
June 13, 2012
息 2012 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of
Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.
2. Todays Presenter
Functional Expertise
7 years of market intelligence expertise within the pharmaceutical industry and Frost &
Sullivan. Particular expertise in:
- Conducting qualitative and quantitative primary market researches
- Creating and designing market reports and executive dashboards with secondary data
(sales and prescriptions)
- Developing competitive intelligence environment and analyzing business development
opportunities
- Planning and implementing datamining and business intelligence projects
Willian Fujioka - Managing sales force effectiveness activities
Industry Analyst,
Healthcare Industry Expertise
7 years in the Healthcare sector, mainly:
Frost & Sullivan - Cardiology
Latin America
S達o Paulo - Respiratory
- Dermatology
- Gynecology
- CNS
- Oncology
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3. Agenda
Why is this a HUGE Growth Opportunity?
Lets understand what will build this outstanding
scenario = Lets look beyond
... the expansion of the C-class
... the non-branded generic drugs
... the Brazilian Unified Health System (SUS)
... the premium hospitals
... hypertension and epidemics
The key take-away
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4. Why is this a HUGE Growth Opportunity?
Brazil has turned into a focus point globally
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5. Why is this a HUGE Growth Opportunity?
and when we look a little closer, Healthcare shines.
CAGR
2011 2015
2011-2015
GDP1 $2.49 trillion $2.87 trillion 3.6%
Healthcare
Market2
$32.50 billion $52.30 billion 12.6%
Sources: 1. IMF World Economic Outlook Database Apr 2012, GDP, current prices; 2. Frost & Sullivan analysis.
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6. Lets understand what will build this outstanding
scenario
Rise of the
midde class
Emerging of
Generics
Healthcare IT
Investments
Heavy disease
from
burden
government
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7. Lets look beyond the expansion of the C-class
Distribution of Population per Economic Class1, Brazil, 2003-2014
Economic Class 2003 2011 2014
A/B 13.3 22.5 29.1
C 65.9 105.4 118.0
D/E 96.2 63.5 48.9
Number of Insured People and Total Population Coverage Rate2, Brazil, 2003-2011
50.0 45.7 47.6 40.0%
Total population coverage
Insured people (Millions)
40.8 42.1
37.0 38.8 35.0%
40.0 33.7 35.0
31.8 30.0%
30.0 25.0%
20.0%
rate
20.0 24.0% 25.0% 15.0%
19.8% 20.5% 21.5% 22.0%
18.0% 18.8% 19.0% 10.0%
10.0
5.0%
0.0 0.0%
2003 2004 2005 2006 2007 2008 2009 2010 2011
Sources: 1. FGV; 2. ANS.
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8. Lets look beyond the non-branded generic drugs
Non-branded
generics
Biosimilars: Other
Branded Pharma and recent and segments
generics Biotech upcoming
regulation
Low-cost
versions with
similar value:
easier to
Blockbusters use/maintain,
patent produced locally
expiries etc.
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9. Lets look beyond SUS
SUS: Brazilian Unified Health System
Based on the Federal Constitutions principles of health, which consider healthcare to be a
citizens right and the states duty.
Central purpose: to provide universal, integrated, and egalitarian access to high-quality
healthcare.
The policy-making comprises executive bodies, social participation and intermanagerial
committees in federal, state and municipal levels.
Popular Pharmacy
Up to 90% reimbursement from government to pharmacies, for drugs that treat +10 chronic diseases.
100% reimbursement for hypertension, diabetes and asthma (just included).
Multiannual Plan (2012-2015), from Ministry of Planning
Main objective: Expansion, Development and Improvement of SUS
$175.96 billion budget
Investment Program for Health Industrial Complex, from Ministry of Health
Main objective: Create 20 PPPs with technology transfers to produce locally biosimilars and medical devices
$1.11 billion budget
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10. Lets look beyond the premium hospitals
Overall pressure
for more
productivity in
hospitals
Modernization Aggressive
of public expansion of big
infrastructure private groups
Emerging of
Healthcare
IT
National Plan for Boom of
Universal smartphones
Broadband and tablets:
Connection m-Health
International
accreditation
certificates Medical
Tourism
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11. Lets look beyond hypertension and epidemics
Main Trends for Top Health Disorders and Causes of Death1, Brazil, 20112015
Health of mothers and children
Maternal mortality Slow decline
Preterm delivery Increasing
Infectious diseases
Dengue Seasonal epidemics
Visceral leishmaniasis Increasing
Non-communicable diseases
Overweight/obesity Rapid increase
Diabetes Increase
Hypertension High prevalence, still increasing
Psychiatric diseases High prevalence
Asthma High prevalence
Cancers of the breast, lung, prostate, and colon Increasing
Tobacco use Declining but still at unacceptable levels
Excessive use of alcohol Declining but still at unacceptable levels
More than 2.0 million new cancer cases2 are expected by 2015
Sources: 1. Lancet; 2. INCA.
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12. The key take-away
Yes, Brazil is a big thing in Healthcare, with opportunities for all
segments and not only current players in Healthcare industry.
Pharma and Biotech
Specific
Local Companies
Drivers Multinational
Medical Devices Companies
Specific
Drivers
Overall Healthcare IT Opportunities
Drivers Specific
Drivers
Medical Imaging Healthcare
Specific Players
Drivers Non-Healthcare
Clinical Diagnostics Players
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13. Next Steps
Develop Your Visionary and Innovative Skills
Growth Partnership Service Share your growth thought leadership and ideas or
join our GIL Global Community
Join our GIL Community Newsletter
Keep abreast of innovative growth opportunities
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16. For Additional Information
Britni Myers Reenita Das
Corporate Communications Senior Vice President
Healthcare Healthcare
(210) 477-8481 (408) 857-9386
Britni.myers@frost.com rdas@frost.com
Allison Tucker
Sales Manager
Healthcare
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Allison.tucker@frost.com
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