Brdcst adv

Apr 25, 2013Download as pptx, pdf

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This document provides guidance on when broadcast advertising is suitable for a business. It notes that broadcast advertising works well for businesses that have a broad audience, operate in multiple locations, or sell high value products. It also works if the business has a strong primary offer and upsell opportunity, an advertising budget, and an effective website. The document concludes by asking if the business is prepared and listing the key criteria that indicate when broadcast advertising "fits" for a company.

Broadcast Advertising:
When Does the Shoe Fit?
Kate Rosas

Always Know Your Customer
Broad Audience

It Fits!
• Broad Audience
• Many Locations OR
High Value Product
• Great Offer + Upsale
• Budget
• Site
• Prepardness

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