1) Mark wants to sell toffee apples at a bonfire event. Stand rental is £45 and each apple costs £1 for 4 apples plus 45p for toffee. He will sell them for £1.50 each and can buy 80 apples. Using contribution, how many must he sell to break even?
2) Johnson's brewery sells ale for £2.60 per pint to produce at £1.62 per pint. Rent is £1,200 and other costs are £345 monthly. Last month they sold 2130 pints. Using contribution, did they make a profit?
3) Chantelle wants to open a record shop. Records cost £1.30 wholesale and
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Break even contribution tasks
1. Mr Ahern’s Break Even Contribution Tasks
A.
Mark wants to sell toffee apples at bonfire night from the big local firework display. The local council are
charging £45 for the stand rent and permit to trade. His apples cost £1 for a pack of 4 and the price of
toffee for each apple is 45p. He intends to sell them at £1.50 each. Mark can only afford to buy 80 apples
and toffee for bonfire night, although he is positive he will sell them all. Using the contribution method
calculate how many will Mark need to sell to break-even.
B.
Johnson’s brewery brews and distributes premium real ale that sells at £2.60 per pint. All the ingredients
used to make it cost £1.62 per pint. The brewery and bar rent is £1,200 per month. Electricity and other
rates are set at £345 per month. It’s a family business and all staffing costs are £445 per month.
Last month Johnson’s bar sold 2130 pints of ale.
Did Johnson’s bar run at a profit last month? Using the contribution method calculate this
C.
Chantelle is looking in to starting a new business by opening a record shop. She has done some research
and realised that although records are a dead technology, there is a niche in the market within the north
east. New records are sold to her wholesale at £1.30 and retail at £4.50. Chantelle is aware that she may
be able to stumble across some second hand records from time to time but initially is going to rely purely
on revenue from new record sales from the wholesaler. The rent of the shop is £240 per calendar month
with fixed rates at £80 There are no wages to be paid at first as Chantelle has just finished college and
intends on running and working the store herself. She predicts she will sell 120 records to start with in the
first month.
1. Using the contribution method calculate the break-even point, to give to Chantelle an indication of how
many records she will need to sell and if she sells 120, what kind of profit will she make?
2. Chantelle also anticipates providing only one bag for ever 2nd customer, as research suggests some
customers will not require bags or buy more than one record at a time. Bags cost her 20p each as they
have her store name printed on them. Do the same calculation as before but with the added variable cost
of the bags.
D.
Black and Decker have set up a brand new production plant making cordless drills. The new cordless drill
retails at £55. The components used to make the drill cost £21.25 and the packaging costs £3.75 per drill.
The new drill has its own national marketing campaign costing £75,000 which is mainly composed of
posters for retailers to use in store. The factory rent is £260,000 and the management and workforce
salary equates to £165,000.
1. Using the contribution method, how many drills will need to be sold to break-even?
2. In year 2 they intend to increase the retail price by £10 meaning the drill will now retail for £65, using the
same chart show you just made show this including any margin of safety if there is any