The document advertises the auction of the domain name www.Breakfast.Club. It notes that breakfast sales in the US reached $52.2 billion in 2015 and are expected to rise to $60.5 billion by 2019, making it a valuable breakfast property. It also highlights search volume for the term "Breakfast Club" and trends in convenience and all-day breakfast options that make this a relevant domain name. The auction will take place on January 11, 2016 in Las Vegas.
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BREAKFAST dotClub Auction Deck
2. For The First Time Ever..
This Super Premium Domain Name
Is Now Available For Sale.
www.Breakfast.Club
3. When?
(Online and Live Auction)
Tropicana Hotel, Las Vegas
January 11th 2016, 2:00PM PT
Pre-bidding now open at NameJet.com
4. Breakfast sales have reached$52.2 billion
this year in the U.S alone *
Thisfigureexpectedtoriseto$60.5bnby2019
Nowyoucanownoneofthemostvaluable
Breakfastpropertiesontheinternet…
www.Breakfast.Club
*Figure accounts for breakfast daypart
*Mintel 2015 Breakfast Forecast Report
Why…
5. A search for the term
“Breakfast Club” on
returns over 75 million results.
The term “Breakfast Club”
Has over650,000avg. monthly
queries on in the U.S.
Over1.1millionqueriesglobally
Why…
7. Convenience
• High demand for on-the-go breakfast foods
• Portability and preparation time key to buying decisions
• Breakfast ‘Club’ Sandwich category has biggest growth
‘Breakfastanytime’
• Expanding breakfast hours is on the cusp of exploding
• Increase in population snacking throughout the day
• More menu options being added for all-day menu
Health
• ‘Healthy’ and ‘Indulgent’ options desired near equally
• High protein & fiber are wanted attributes for ‘healthy’
• Superior taste is the wanted attribute when ‘indulgent’
Cost
• Approximate50/50splitregardingpriceconcernsof
buyingretailvs.choosingrestaurant.
Why…
8. The Word “Club”
Is:
•Meaningful & Globally Understood.
• Memorable & Innovative
•Marketable & Adds Instant Value
• Short With the Same Spelling Worldwide
Why…
9. .CLUB Is the award-winning new domain
extension, and one of the world’s Most
Popular Domains
• Over400,000registrations todate
• Globalreachinover129countries
• Over52,000live-sites (notparkedpages)
• LaunchedinMay2014,.CLUBisavailable fromall
majordomainnameregistrars (GoDaddy,1and1,
Name.com,Domain.com, etc.)
Why…
10. .CLUB is the most used new domain extension with
more active websites than any other.. (source:Globerunner)
Why…
11. Why…
Many Celebrities & High
Profile Sites Use .CLUB
• HelpsBuildAnOnlineCommunity
• IncreasesMembershipClubSubscribers
• FurthersFanClubFollowing
• TakeControlOfYourIdentity
12. There is a significant market for .CLUB premium
names with over $2 million in sales to date…
Why…
13. SEO Value: .CLUB sites deliver
top organic search results….
Why…
14. SEO Value: .CLUB sites deliver
top organic search results….
Why…
15. SEO Value: .CLUB sites deliver
top organic search results….
Why…
16. A great .CLUB domain name can make a great brand,
for great marketing and advertising…