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Bree Riley Resume

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Bree Riley has over 7 years of experience in account management, marketing strategy, and event planning. She currently works as an Account Executive at Digitas in Boston, where she manages social, digital, print, and direct marketing campaigns for clients like Aflac. Previously, she held internship positions doing strategic planning, public relations, and integrated marketing campaign development. Riley graduated magna cum laude from the University of Georgia with dual Bachelor's degrees in Advertising and Theatre.

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Bree Riley Account Executive Phone 404-406-4646 Email bree.riley@gmail.com Website www.breeriley.com LinkedIn www.linkedin.com/in/breeriley Experience Digitas, Boston, MA Account Executive (August 2012-present) Aflac -Manage and assist on social, digital, print and DM campaigns across B2C, B2B, Broker, and Agent segments -Coordinate weekly cross-agency, internal, and client status calls -Oversaw digital media initiatives across display and search -Assisted with the launch of Aflac Medicare Supplemental Insurance Fallon, Minneapolis, MN Account Services Intern (June 2011-August 2011) The Cosmopolitan -Developed the quarterly digital competitive analysis -Created a presentation on the international threats to the Las Vegas market -Participated in brainstorms -Assisted in research for the Identity loyalty program Buffalo Wild Wings -Collaborated with three interns to develop an integrated marketing campaign based on consumer insight -Determined and researched competitors -Pitched in-person to client (Assisted on additional accounts, including Charter Communications, General Mills, and Phoenix Coyotes) Snowden-Tatarski, Athens, GA Strategy Intern (August 2010-May 2012) -Phase I: Conducted research on Maslow’s hierarchy of needs for Carrots, a book connecting human needs to purchasing decisions. Worked in teams of two to develop individual chapters based on each pyramid layer -Phase II: Created a fictitious bakery, building the business from the ground-up through the application of marketing principles Take Back the Night, Athens GA Event Planner (January 2009-April 2012) -Planned annual event to empower survivors of violence -Led all planning efforts for Take Back the Night 2011 & 2012 -Organized a schedule of up to 8 speakers, 5 bands, and 13 other organizations to participate in the event annually -Re-branded the event in 2012 by moving location, establishing social media presence, and creating Facebook advertising -Raised $2,400 for Athens-Clarke County women’s shelters Lyn Joseph Public Relations, London, UK Public Relations Intern (June 2010) -Represented European fashion brands to various media -Chose, photographed, and prepared samples -Maintained inventory of clothing samples -Collected clippings for the firm’s portfolio Skills -Developing and tracking project schedules -Setting and managing client expectations -Storytelling through presentations -Strategy focused and results driven -Excellent verbal and written communication skills -Time management, prioritization, and organization -PowerPoint, Word, Excel, and Project Education The University of Georgia, Athens, GA -Bachelor of Arts, Advertising -Bachelor of Arts, Theatre -Magna Cum Laude -Alpha Delta Sigma, advertising honors society -Hope Scholarship Recipient

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Bree Riley Resume

  • 1. Bree Riley Account Executive Phone 404-406-4646 Email bree.riley@gmail.com Website www.breeriley.com LinkedIn www.linkedin.com/in/breeriley Experience Digitas, Boston, MA Account Executive (August 2012-present) Aflac -Manage and assist on social, digital, print and DM campaigns across B2C, B2B, Broker, and Agent segments -Coordinate weekly cross-agency, internal, and client status calls -Oversaw digital media initiatives across display and search -Assisted with the launch of Aflac Medicare Supplemental Insurance Fallon, Minneapolis, MN Account Services Intern (June 2011-August 2011) The Cosmopolitan -Developed the quarterly digital competitive analysis -Created a presentation on the international threats to the Las Vegas market -Participated in brainstorms -Assisted in research for the Identity loyalty program Buffalo Wild Wings -Collaborated with three interns to develop an integrated marketing campaign based on consumer insight -Determined and researched competitors -Pitched in-person to client (Assisted on additional accounts, including Charter Communications, General Mills, and Phoenix Coyotes) Snowden-Tatarski, Athens, GA Strategy Intern (August 2010-May 2012) -Phase I: Conducted research on Maslow’s hierarchy of needs for Carrots, a book connecting human needs to purchasing decisions. Worked in teams of two to develop individual chapters based on each pyramid layer -Phase II: Created a fictitious bakery, building the business from the ground-up through the application of marketing principles Take Back the Night, Athens GA Event Planner (January 2009-April 2012) -Planned annual event to empower survivors of violence -Led all planning efforts for Take Back the Night 2011 & 2012 -Organized a schedule of up to 8 speakers, 5 bands, and 13 other organizations to participate in the event annually -Re-branded the event in 2012 by moving location, establishing social media presence, and creating Facebook advertising -Raised $2,400 for Athens-Clarke County women’s shelters Lyn Joseph Public Relations, London, UK Public Relations Intern (June 2010) -Represented European fashion brands to various media -Chose, photographed, and prepared samples -Maintained inventory of clothing samples -Collected clippings for the firm’s portfolio Skills -Developing and tracking project schedules -Setting and managing client expectations -Storytelling through presentations -Strategy focused and results driven -Excellent verbal and written communication skills -Time management, prioritization, and organization -PowerPoint, Word, Excel, and Project Education The University of Georgia, Athens, GA -Bachelor of Arts, Advertising -Bachelor of Arts, Theatre -Magna Cum Laude -Alpha Delta Sigma, advertising honors society -Hope Scholarship Recipient