Brick by Brick: Brand Building Through Interaction Design
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Bill Horan dives into building modern day brands through interaction design including disruptive, macro and micro interactions. Geared towards product designers, marketers and creatives at every level, this presentation frames branding, brand interactions are and how they relate to the grand plan of brand building. Watch the webinar with audio here: https://www.youtube.com/watch?v=HruqXhbQlV4 IOT interaction design insights from Bill Horan: http://www.bresslergroup.com/blog/interaction-design-for-the-internet-of-things/ For more information about interaction product design and to connect with Bresslergroup, visit http://www.bresslergroup.com/expertise/digital-physical-design/
Brick by Brick: Brand Building Through Interaction Design
- 1. Brick By Brick: Brand-Building Through Interaction Design Bill Horan Creative Director, Interaction Design @billhoran @bresslergroup @dmifeed #BrandedIxD
- 2. BILL HORAN Creative Director, Interaction Design At Bresslergroup, Bill leads our Interaction Design (IxD) team to create world- class software, mobile, and integrated touchscreen experiences for our clients, often working in tandem with our research, industrial design, and engineering disciplines. Bill also writes and presents on many aspects of his multifaceted field, particularly mobile app design, problem finding, and concept development. Bill holds a Bachelor of Fine Arts in Communication Design from Kutztown University. His experience spans financial, medical, and consumer products — past clients include Neat, Comcast, PNC Bank, Pew Charitable Trusts, Roche, and GlaxoSmithKline.
- 4. 1 The Brand Experience 2 Interactions, Big & Small 3 Moments of Impact 4 The Future of Branding 5 Designing Branded Interactions 6 Q & A
- 6. What is a Brand?
- 7. we tell ourselves about the nature of our relationship with a product or service, based on our perception of the experiences we have with it. A story
- 8. What is a Brand Experience?
- 9. Interactions + Emotions How do we feel as a result of each interaction with a brand?
- 10. Visceral: Immediate, Subconscious, Aesthetic Behavioral: Rational, Procedural Reflective: Evaluative, Selective, Predictive Cognitive / Emotional Processing
- 11. Interactions, Big & Small 02
- 17. Awareness
- 19. Purchase
- 20. Injecting Delight & Curing Anxiety
- 22. Unboxing
- 24. Onboarding
- 26. Repeated Use
- 28. Loyalty
- 29. Relief from Complexity & Frustration
- 30. Music for Every Moment
- 32. The Future of Branding 04
- 33. Experience is the Product.
- 34. Magic Comes to Life
- 36. How will your brand’s values, mission, vision, and character inform the experience?
- 37. Where are your opportunities to make an impact?
- 38. How will you craft interactions that spark positive emotional responses?
- 39. How might you disrupt? Create major, impactful moments? Inject delight into small, repetitive interactions?
- 40. What story will your customer perceive from experiencing the end-to-end journey? Make it great.
- 41. Brand-Building Through Interaction Design
- 42. Thank You Bill Horan Creative Director, Interaction Design @billhoran @bresslergroup Bresslergroup.com @dmifeed #BrandedIxD