Bridal gowns online sale: an impossible business?
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Il progetto di Federica Spina e Daniele Volpe si propone di offrire abiti da sposa 100% made in Italy con un'esperienza d'acquisto online personalizzata. La ricerca indica un cambiamento nelle abitudini matrimoniali, con un aumento delle seconde nozze e una maggiore attenzione al rapporto qualit/prezzo. Il servizio include anche assistenza dedicata e contenuti informativi attraverso un blog e social network.
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Bridal gowns online sale: an impossible business?
- 1. Spose & Altre Storie Milano, 8 gennaio 2016 Federica Spina & Daniele Volpe
- 2. Il progetto Realizzare labito perfetto per ogni sposa, fornendo assistenza a 360属 e rendendo unica e personalizzata lesperienza di acquisto online
- 3. I matrimoni oggi Fonti: Istat, BOF (Business of Fashion) Aumenta let media al primo matrimonio 34 anni per Lui, 31 anni per Lei Aumenta il numero di Seconde Nozze Diminuisce la spesa media per matrimonio Si preferisce spendere di pi湛 per viaggi di nozze, cibo e location Diminuisce la spesa media per abiti da sposa e decorazioni floreali
- 4. I matrimoni oggi Fonte: matrimonio.it 8% 8% 51% 6% 23% 4% Quanto costa sposarsi? Fiori Cerimonia Ricevimento Sposo Sposa Altro Fascia media abiti online: 500 2000 Fascia media abiti atelier: 1200 7000
- 5. Il mercato Sfiducia nei confronti dellacquisto online di abiti da sposa, ampliata dal carattere emozionale e dalle caratteristiche sartoriali del prodotto Scarse informazioni su produttori e origine dei prodotti Abiti da sposa Made in Italy ricercati e desiderati Ricerca di rapporto qualit/prezzo sempre maggiore
- 6. La nostra proposta Una selezione di abiti da sposa 100% Made in Italy, realizzati da eccellenze sartoriali, venduti esclusivamente online per offrire prezzi competitivi Blog sul tema del matrimonio con numerosi articoli e contenuti sempre aggiornati Invio su richiesta di cartella colori dei nostri tessuti
- 7. Analisi del mercato - Competitor Sposae VBridal CentroSposiParadiso JjsHouse Bridesire Miamastore Sposamore Okmi Milanoo Lightinthebox LemienozzeShop IabitiRomaci Persunit Topwedding Yournewdreams SposaAtelier SposediValentina JennyJoseph AbitoSposaOnline Dincantospose Minorepersonalizzabilit Convenienza Qualit Maggiorepersonalizzabilit
- 8. I servizi esclusivi Dress Test fornisce la possibilit di visualizzare in modo pi湛 realistico labito da sposa in base alle proprie caratteristiche fisiche
- 9. Le nostre spose Donne al primo o secondo matrimonio Margine di spesa: 500 1000 Fascia di et: 25 - 50
- 10. Strategia Creazione di contenuti di qualit su canali blog e sui social network Assistenza dedicata tramite e-mail, telefono, whatsapp e skype Partecipazione a fiere di settore ed eventi specializzati Offerte e convenzioni per servizi matrimoniali
- 11. Costi e ricavi BEP = 366 abiti / anno 28 abiti / mese 2016 Mese Anno Totale Costi 17,628.75 211,544.96 Sviluppi futuri
- 12. Key partners Servizi matrimoniali per partnership CorrieriSartorie