Brief review of Wallit mobile app
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Wallit is a social augmented reality app that allows users to post comments anonymously or through Facebook/Twitter on virtual walls placed at over 700 physical locations around the world. Only those at the physical location can view and post to its wall. Marketers can monitor walls at their locations and businesses to engage with customers or promote their brand. Augmented reality apps are growing in popularity with projections of nearly 1 billion downloads by 2016 in the US alone. Wallit monetizes by allowing targeted ads on walls and selling analytics on wall posts to companies.
Brief review of Wallit mobile app
- 1. WHAT IS WALLIT? BY: GARY KIM CONTENT MARKETING INSTITUTE Group 1, Article 4 David Allen, Bandar Alogbi, Christine Clouse
- 2. 2 ¡°From prehistoric cave paintings to simply carving ?Tommy Was Here? into a tree, people have always felt a need to leave their mark to not only show others they had been there, but also to be a lasting part of a place.¡± Dr. Veysel Berk, founder and CEO of Wallit.
- 3. A Virtual Wall for Social Posting 3 ? Social Augmented Reality ? It?s like¡ ? Facebook ¨C you can see what your friends have posted ? Twitter ¨C limits you to 140 characters per post ? Foursquare ¨C location-based ? ¡all three in one app ? You can post anonymously or by signing in through Facebook or Twitter
- 4. Location, Location, Location 4 ? It?s all about the place ? Only people at that location can post on its wall ? Wallit makes the walls ¨C there are over 700 in 50 countries ? You can see what previous visitors have posted ? You can take a pic of yourself at that location and post it to the wall
- 5. Implications for Marketers 5 ? Another social channel to be aware of ? Consumer will be posting there ¨C will Radian6 and similar tools see the chatter? ? Destinations, businesses, sites can reach out to Wallit to ask them to create a wall ? They?ll then want to monitor and address comments from a reputation management standpoint ? Wallit will monetize by: ? Use of virtual, interactive billboards ? Allowing companies to customize their on-site walls ? Sell subscriptions allowing companies to access data about what people are saying and doing at their locations
- 6. Augmented Reality 6 ? Have Augmented Reality Apps caught on? Will they? ? Mobile Marketer predicts there will be nearly 1.4 billion worldwide downloads by 2015. ? Los Angeles Times reports that in the U.S.: ? ¡°About 6 million AR apps were downloaded in 2010¡ the number is projected to increase to 19 million downloads in 2011 and balloon to nearly a billion by 2016.¡± ? Yelp was a pioneer: ? ¡°Point a phone using the site's free app down a street, and text bubbles pop up on the screen to identify
- 7. References 7 ? Kim, Gary. "What is Wallit? | Content Marketing Institute "Web. 3/27/2012 <http://www.contentmarketinginstitute.com/2012/03/what-is-wallit/>. ? Li, Shan. "Businesses quickly adopting augmented reality apps for consumers - Los Angeles Times "Web. 3/27/2012 <http://articles.latimes.com/2011/oct/13/business/la-fi-augmented- reality-20111013>. ? "Mobile augmented reality apps to reach 1.4B downloads by 2015¡± Mobile Marketer ¨C Research. Web. 3/27/2012 <http://www.mobilemarketer.com/cms/news/research/9231.html>. ? Laird, Sam. "Wallit App Assigns Virtual Walls to Physical Places¡° Web. 3/27/2012 <http://mashable.com/2012/03/06/wallit-app/>.