The Bright Me Up! alarm app uses a camera to take pictures when the alarm goes off and will only turn off the alarm if the picture is bright, simulating natural light exposure. It targets Android users who have trouble waking up to traditional alarms. By requiring a bright picture, it conditions the user's body to wake up to light and aims to solve the problem of people repeatedly hitting snooze. The app is unique because no other alarm uses this innovative approach of analyzing pictures from the camera to turn the alarm off.