Brighton SEO: Breaking SEO out of Silos with PR &Marketing
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How to get SEO teams fully involved in the marketing mix by using PR strategies/campaigns that fully support business objectives and help to get internal client teams on board.
Brighton SEO: Breaking SEO out of Silos with PR &Marketing
- 1. @lauracrimmons#BrightonSEO Breaking SEO out of Silos with PR & Marketing
- 8. @lauracrimmons#BrightonSEO Show the value you can add to them
- 9. @lauracrimmons#BrightonSEO Source: GWI UK Market Report Q1 2014
- 10. @lauracrimmons#BrightonSEO Source: Ofcom Communications Market Report 2014
- 11. @lauracrimmons#BrightonSEO Source: Adobe Digital Distress 2013
- 15. @lauracrimmons#BrightonSEOSource: GWI Media Consumption Q3 2014
- 16. @lauracrimmons#BrightonSEO Source: GWI UK Market Report Q1 2014
- 19. @lauracrimmons#BrightonSEO Make them feel included
- 20. @lauracrimmons#BrightonSEO Questions to ask What activity have they got coming up that you could support? What are their KPIs and how can your activity help meet them?
- 21. @lauracrimmons#BrightonSEO Questions to ask What are their key brand messages? Would they like to be involved in the planning for your next campaign?
- 22. @lauracrimmons#BrightonSEO Potential Assets Advertising campaigns Internal PR campaigns Client Data Events & Exhibitions
- 23. @lauracrimmons#BrightonSEO Prove the success
- 24. @lauracrimmons#BrightonSEO How..? Take them through some recent case studies Show them the great relationships youve got
- 26. @lauracrimmons#BrightonSEO Do it anyway
- 27. @lauracrimmons#BrightonSEO In Summary Show how you can help Include them Show the proof And if that still doesnt work... Prove them wrong
- 28. @lauracrimmons#BrightonSEO How do I know it works?
- 30. @lauracrimmons#BrightonSEO Premier League Quiz 46.5K plays 4:25 Avgtime on site 60 links Coverage in the Sun, Metro, Liverpool Echo 2K social shares
- 31. @lauracrimmons#BrightonSEO Debt Map 30,428 views 1:54 Avgtime on site 45 links Coverage on the BBC, Guardian, Independent etc
- 37. @lauracrimmons#BrightonSEO Thanks! Laura Crimmons Social & PR Manager @lauracrimmons laura.crimmons@branded3.com