Brighton seo preso
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The document provides tips for pitching SEO services like a large agency. It advises to focus on why a company needs your services, to thoroughly research the client and competition, and to propose performance-related fees. The tips suggest gaining trust by doing homework, asking questions, and not alienating existing in-house teams. Pitching requires taking the long view of building a relationship, rather than just mailing in responses to requests for proposals.
Brighton seo preso
- 1. How to Pitch SEO Like a Big Agency#BrightonSEO 2011
- 3. Image Source: http://bit.ly/psFHMcYou cant go after every piece of business
- 4. Image Source: http://bit.ly/nqUrGGDecide if you want the business
- 5. Image Source: http://bit.ly/nJAezi & http://bit.ly/pdHobaThis should be for the long haul
- 6. Image Source: http://bit.ly/ttbPLBrief: Ask Questions
- 7. Image Source: http://bit.ly/900g5FDont mail it in on the RFP
- 8. Image Source: http://chzb.gr/jiNMjLIts all about the forecast
- 9. Image Source: http://bit.ly/eCQkUB & http://bit.ly/obr4lpYes, Im serious.
- 10. Image Source: http://bit.ly/huNGInGive something away for free...
- 11. A single good idea is worth a million vagaries.
- 12. Image Source: http://bit.ly/oKmJd9Do your homework on the competition
- 13. Image Source: http://bit.ly/ozjPP8...but you will rely on the incumbent
- 14. Image Source: http://bit.ly/4CaZlzTrust you need to earn it.
- 15. Image Source: http://bit.ly/15wvb7Meeting the team
- 16. Image Source: http://bit.ly/nLxMMcPerformance related fee
- 17. Image Source: http://bit.ly/pgm3EUDo not alienate in-house teams.
- 19. How to Lose a Pitch1. The agency only says what they think the client wants to hear2. No exposure to top level consultants in pitch stage3. Weak commercials no PRF4. Overconfidence/entitlement5. Insulting key members of the team
Editor's Notes
- #16: Delegated resource