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Brilyan Product Design
Behind the Scene
26 July 2019 | Muhammad Alif Chaeran
Intro - Brilyan Core 2019 ャ
Automation Control
System
Learning Enabler Telco Enabler
Mobile Workforce
Enhancement
Digital Enabler
Intro - Brilyan Core 2019 ャ
Automation Control
System
Learning Enabler Telco Enabler
Digital EnablerMobile Workforce
Enhancement
Development overview  :
 Product Design Phase
 Product Engineering Phase
 Monitoring Phase
 Iterate Phase (If needed)
Development 
We have done with
transformation from Waterfall to
become Agile in late 2017
Development type :
 New Features 
Need more time in product design phase
 Improvement 
Development
Development 
So, lets talk about product design!
Development type :
 New Features 
Need more time in product design phase
 Improvement
Live in January 2019 :
 Only 3 Designers く
 No document standard 
 No tools standard 
Product Design Team 
 Crashing design process 
 Etc.
We should learn and moving forward, get things done one by one.
Product Design Team
Fixing design of job role
Product Design Team 
1 Lead ,
2 Product Designers -
Learn as a product design team,
back to basic and growth-mindset
Product Design Team 
https://www.youtube.com/watch?v=9BdtGjoIN4E
Its everything, its the way you experience the world, its the way you experience
your life, thats the way you experience the service or an app or a computer system,
but its a system thats everything.
- Don Norman (User Experience Architect at Apple 1993-1997)
Product Design Team
UX wide-scope
Product Design Team 
https://www.uxbeginner.com/how-to-navigate-the-ocean-of-ux-job-titles/
Using User-Centric approach
Product Design Team 
https://entrepio.com/viganewsite/ux-research.html
Standardize our design process
Product Design Team 
https://www.nngroup.com/articles/design-thinking
Standardize our tools
Product Design Team
Documenting our design process
Product Design Team
Development 
The result :
 Our engineers happy .
No more extreme programming
 Our designers growing -
Growth in skills and mindset
 Our stakeholder satisfied /
Business line expanded
Development 
The result :
 Our engineers happy .
No more extreme programming
 Our designers growing -
Growth in skills and mindset
 Our stakeholder satisfied /
Business line expanded
Now, time to discuss about
product design phase!
Product Design Phase 
Design Thinking combine Agile
adapted in Brilyan
Product Design Phase 
Design Thinking :
A mindset
About solving problems
Agile :
A way of working
Guidelines for teams do
Product Design Phase 
Then, what is matter all about?
Mobile Workforce Enhancement for Consultation 
Achievement
Mobile Workforce Enhancement for System Integration Consultation
Achievement
Having 4 New Product Designers join in our Product Design Team
Achievement
Next 
Thank you, next!

More Related Content

Brilyan Product Design - Behind the Scene

  • 1. Brilyan Product Design Behind the Scene 26 July 2019 | Muhammad Alif Chaeran
  • 2. Intro - Brilyan Core 2019 ャ Automation Control System Learning Enabler Telco Enabler Mobile Workforce Enhancement Digital Enabler
  • 3. Intro - Brilyan Core 2019 ャ Automation Control System Learning Enabler Telco Enabler Digital EnablerMobile Workforce Enhancement
  • 4. Development overview : Product Design Phase Product Engineering Phase Monitoring Phase Iterate Phase (If needed) Development We have done with transformation from Waterfall to become Agile in late 2017
  • 5. Development type : New Features Need more time in product design phase Improvement Development
  • 6. Development So, lets talk about product design! Development type : New Features Need more time in product design phase Improvement
  • 7. Live in January 2019 : Only 3 Designers く No document standard No tools standard Product Design Team Crashing design process Etc.
  • 8. We should learn and moving forward, get things done one by one. Product Design Team
  • 9. Fixing design of job role Product Design Team 1 Lead , 2 Product Designers -
  • 10. Learn as a product design team, back to basic and growth-mindset Product Design Team https://www.youtube.com/watch?v=9BdtGjoIN4E
  • 11. Its everything, its the way you experience the world, its the way you experience your life, thats the way you experience the service or an app or a computer system, but its a system thats everything. - Don Norman (User Experience Architect at Apple 1993-1997) Product Design Team
  • 12. UX wide-scope Product Design Team https://www.uxbeginner.com/how-to-navigate-the-ocean-of-ux-job-titles/
  • 13. Using User-Centric approach Product Design Team https://entrepio.com/viganewsite/ux-research.html
  • 14. Standardize our design process Product Design Team https://www.nngroup.com/articles/design-thinking
  • 16. Documenting our design process Product Design Team
  • 17. Development The result : Our engineers happy . No more extreme programming Our designers growing - Growth in skills and mindset Our stakeholder satisfied / Business line expanded
  • 18. Development The result : Our engineers happy . No more extreme programming Our designers growing - Growth in skills and mindset Our stakeholder satisfied / Business line expanded Now, time to discuss about product design phase!
  • 19. Product Design Phase Design Thinking combine Agile adapted in Brilyan
  • 20. Product Design Phase Design Thinking : A mindset About solving problems Agile : A way of working Guidelines for teams do
  • 21. Product Design Phase Then, what is matter all about?
  • 22. Mobile Workforce Enhancement for Consultation Achievement
  • 23. Mobile Workforce Enhancement for System Integration Consultation Achievement
  • 24. Having 4 New Product Designers join in our Product Design Team Achievement