Bringing Numbers to Life
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The document discusses how to effectively communicate numerical data in annual reports through highlighting impactful numbers and giving them context and meaning. It provides examples from various annual reports of organizations that successfully conveyed numbers in a clear and compelling way, such as Immigrant Centre Manitoba noting they received an average of 4,000 calls per month and Project WET USA reporting they trained over 17,000 educators who taught over 200,000 students. The document stresses the importance of making numbers come to life in telling an organization's story.
Bringing Numbers to Life
- 1. Bringing Numbers to Life PennyMcKinlay pennymckinlaycommunication.ca
- 2. Numbers have an important story to tell. They rely on you to give them a clear and convincing voice.
- 3. At our front reception we are averaging an amazing 4000 calls a month thats a call every 2 minutes! 2013 Annual Report, Immigrant Centre Manitoba
- 4. Project WET USA trained 17,605 educators in 2011, helping them teach an estimated 209,924 students about everything from the water cycle to water conservation. 2011 Annual Report, Project WET USA
- 5. 2012-2013 Annual Report, Newcomer Womens Services Toronto
- 6. Making Sense of the Numbers
- 7. 2012 Annual Report, Girl Guides of Canada
- 9. 2011 Annual Report Place des Arts
- 10. 2012 Annual Report, SaskTel Connecting local with global
- 12. 2012-2013 Annual Report, Newcomer Womens Services Toronto
- 13. 2012-2013 Annual Report, Newcomer Womens Services Toronto
- 17. Penny McKinlay Communications Consultant Saskatoon, SK pennymckinlaycommunication.ca