Bringing Your CU into World 2.0 -Indy Chapter
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This document discusses how credit unions can leverage social media and networking sites, referred to as World 2.0, to better connect with current and potential members. It provides examples of credit unions that have successfully used blogs, Facebook, and other social platforms to increase awareness of their brand, attract new members, and boost deposits. Specific tactics credit unions can use include launching member communities and blogs to foster interactions around shared interests and priorities. Data on the demographics of social media users is also presented to help credit unions tailor their online strategies.
Bringing Your CU into World 2.0 -Indy Chapter
- 1. BRINGING YOUR CU INTO WORLD 2.0 On-Brand Marketing Morriss Partee 息2005 EverythingCU.com and Denise Wymore
- 5. WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE COMMUNICATE, SHARE AND/OR INTERACT
- 8. WORLD 2.0: I can get ANY information about ANYthing, ANY place, ANY one, or ANY business at ANY TIME. (oh, and I cant get lost, either)
- 9. Time for a magic trick 46645
- 10. GOOD NEWS! Now is our time to shine Democratically controlled Open, honest Authentic Local A solid deal!
- 11. 100 YEARS AGO
- 12. What never worked for us
- 13. Word of Mouth
- 14. Facebook Members 100 million 100 75 52 million 50 Cover Fast Company High Regions 25 Schools 1 mil Founded 0 Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08 Members
- 15. Countries by Population 1. China 1,300 m 2. India 1,100 m 3. United States 305 m 4. MySpace 245 m 5. Indonesia 228 m
- 16. Countries by Population 9. Russia 141 m 10. Japan 127 m 11. Mexico 106 m 12. Facebook 100 m 13. Phillipines 90 m
- 17. 56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment. -Cone Business Study, Sept. 2008 *60% of Americans currently use social media. http://www.coneinc.com/content1182
- 19. SOCIAL MEDIA IS NOT A MARKETING THANG ITS EVERYONES THANG BLOCKED? WTF? craigslist
- 20. What should I do now?
- 21. CU social media case studies Vancity CU, Vancouver, Change Everything Common Wealth CU, Alberta, Young & Free Verity CU, Seattle, We are V blog UFirst FCU, Albany, The Boardcast TDECU, Houston, Y&F Texas Members CU, NC, What are you saving for? Carolina Postal CU, NC, I love my hoopty Community Choice CU, Des Moines, The Bills
- 24. Results: $179,000 in unpaid traditional media coverage 2,000,000+ impressions 2,736 new Y&F accounts $3,982,000 deposits into Y&F accounts
- 25. What it is: Community blog to make Vancouver and BC a better place to live Results: Featured coverage in local media, including TV and newspaper Increased loyalty among members Reinforces triple-bottom line of the CU
- 27. New members joining Verity CU cite their blog as the reason three times more frequently than direct mail. Shari Storm VP Marketing Verity CU Seattle WA
- 30. MemberNote
- 31. MemberNote 29% 41-55 28% 25-40 23 % 56+ 11% 18-24
- 32. TIME TO JUMP IN!
- 33. Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413揃535揃0621 http://everythingcu.wordpress.com Friend me on Facebook, Twitter, LinkedIn
- 34. HOW DO YOU MEASURE?
- 35. Financial: Webinar sales Online Switch Kit sales Executive Membership sales Community: Daily Visitors 7-day Visitors 31-day visitors No. of discussion messages, daily, weekly No. of documents contributed