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Britvic Soft Drinks Information Pack

Adam Sunman
Adam Sunman

Britvic is the second largest branded soft drinks company in Britain and Ireland and has international operations in France, exporting to over 80 countries. It produces over 30 brands and had 贈1.29 billion in revenue in 2011, operating factories and offices across Britain, Ireland, and France with over 3,300 employees. Britvic seeks to grow through innovation, expanding distribution channels, and international acquisitions and franchise agreements.

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All about Britvic
Dedicated to creating and building brands that delight consumers All about Britvic
More than 30 Brands Leading branded soft drinks business
贈1.29恢稼 Group revenue Leading branded soft drinks business Source: Britvic Annual Report 2011
3,300 employees Leading branded soft drinks business
2.1 billion litres per year Leading branded soft drinks business
Listed on the London stock exchange since 2005 FTSE 250 Leading branded soft drinks business
No 2 in British branded soft drinks No 2 in Irish branded soft drinks No 1 in French syrups 25 year relationship with PepsiCo in UK Strong track record and growing Source: Nielsen 2011/ Britvic Soft Drinks report 2012
Owned brands in UK
Owned brands in Republic of Ireland
Owned brands in France
Franchised brands in UK and ROI
Britvic GB Britvic Ireland Britvic France Distribution via Britvic International Britvic-owned brand franchises Our international presence
Franchising the brands that we own Continuing our successful collaboration with PepsiCo Increasing our European footprint through the acquisition of assets Providing a platform for global expansion
mid 19thC Chelmsford a chemist begins creating homemade soft drinks 1986 Tango acquired 1987 Pepsi first 20 year bottling arrangement agreed in the UK 1995 Robinsons acquired 2000 Orchid Drinks acquired, inc. Am辿/Purdeys 2004 Ben Shaws acquired, inc Pennine Water 2005 Publicly traded company, floated on LSE 2007 Britvic Ireland (acquisition of C&C Soft Drinks) 2010 Britvic France (acquisition of Fruit辿) From small beginnings to a global player
% Revenue GB Carbs 39% GB Stills 27% International 2% Ireland 13% France 19% How it all adds up Source: 2011 Annual report
Sustainable business commitments
Paul Moody John Gibney Chief Executive Finance Director Simon Litherland Alan Beaney Simon Stewart Managing Director, GB Strategy Director Marketing Director Murray Harris Martin Rose Doug Frost Customer Management Supply Chain Director Human Resources Director Director Executive Committee
Britvic GB
Our purpose Enjoying lifes everyday moments Our vision Britains greatest soft drinks company Building iconic brands loved by consumers Being the most valued by our customers Delivering consistent returns for shareholders Trusted and respected in our communities Adored by our people Britains greatest soft drinks company
We are We are We are better We are learning We are passionate trusted together and growing courageous Our values
Continue to deliver growth by four key building blocks: Market volume growth on average of 2-3% each year Innovation adding 1-2% revenue to the top line Driving on-the-go distribution improvement in average price realised price by 1% Strategy
No 1 in UK stills No 1 in UK on-premise No 2 in UK carbonates No 2 in UK take-home At a glance Source: Nielsen 2011/ Britvic Soft Drinks report 2012
No 1 squash brand No 1 packaged soft drink in the licensed trade No 1 kids brand No 2 cola brand UKs fastest growing lemon and lime drink Award-winning advertising Key brands Source: Nielsen 2011/ Britvic Soft Drinks report 2012
Take-home On-premise Impulse Retail value Retail value Retail value 贈5.2bn 贈2.7bn 贈1.8bn Channels Source: Nielsen 2011/ Britvic Soft Drinks report 2012
GB take-home Britvic Other 12% 20% Danone 5% Tropicana 贈7bn 5% CCE GSK 28% 8% Private Label 22% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011 Market positions
GB on-premise Other 12% Hartridges 2% AG Barr 2% Britvic Red Bull 4% 43% Nichols 3% 贈2.7bn CCE 34% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011 Market positions
Turbo Tango J2O SoBe V Water The worlds first use of a New pack design and The first UK soft drinks brand nitro-fuelled bottle formulation to contain purified stevia extract as an alternative Winner of the non-alcoholic Special edition Diamond sweetener to sugar drinks category at the Berry contains edible silver prestigious SIAL dOr Awards glitter Each bottle contains just ten in France calories or less. Innovation
Factories Beckton Huddersfield Leeds Norwich Rugby Widford Offices Hemel Hempstead Solihull 2,150 employees Where we operate
Beckton 4 lines PET Huddersfield 1 line PET Leeds 3 lines Glass and Bag in box Norwich 8 lines PET Rugby 6 lines Can, PET and Aseptic Widford 4 lines Glass, PET, Can and Flavours Where we operate
Simon Litherland Jonathan Gatward Managing Director Marketing Director Paul Graham Helen Gorman Customer Management Brand Controller Director Mike Gant Andrew Boyd Finance Director Commercial Director - Leisure Clive Hooper Ian Forshew Operations Director Commercial Director - THG Sue Skinner Nigel Paine Human Resources Director Commercial Director - Impulse Chris Hancock Sally Taylor Programme Director Head of Commercial Planning Value Organisation GB Management team
Britvic Ireland
No 1 water brand No 2 soft drink and No 1 lemon and lime drink No 1 orange drink and No 1 lemon drink No 1 cordial No 2 cola drink No 1 lemonade Key brands
Multiples Licensed Convenience/Impulse Retail value Retail value Retail value 195m* 294m 303m Channels *Source: Nielsen Scan Trak excludes Discounters and Dunnes Stores
Ireland Grocery Other 11% Britvic Private Label 24% 8% Danone 4% Richmond 499m 4% GSK 13% CCHB 36% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack July 2012. Nielsen ROI licensed September 2011. France IRI census September 2011 Market positions
Ireland Licensed Other Red Bull 1% 9% Britvic Gleesons 34% 6% GSK 6% 294m CCHB 44% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack October 2011. Nielsen ROI licensed June 2012. France IRI census September 2011 Market positions
Our vision is to become the best FMCG company in Ireland. This will be achieved through: Winning with the at home consumer through strong customer engagement, feature & display, category & revenue management Winning with the out-of-home consumer through strong brands, and market leading availability & visibility Strategy
Ballygowan is Irelands leading water brand built on purity, heritage and trust. Bottled at source in Newcastlewest Relaunched in 2012 in more contemporary packaging and livery Innovation
MiWadi Club Orange Double Concentrate in 2011 New consumer engagement campaign in 2011 Innovation
Factories Dublin (Kylemore) Newcastle West Distribution Dublin (Clondalkin) Belfast Customer Care Centre Thurles 525 employees Where we operate
Dublin 5 line Glass, PET, Cans Juice, carbs, RTD Newcastle West 5 lines Glass, PET, Dispense Where we operate
David FitzGerald Managing Director John Malone Finance Director Brid OBrien HR Director Kevin Donelly Marketing Director Finbarr ODoherty Commercial Director, Licensed Wholesale David Halliday Sales Director, Grocery Matt Thewlis Operations Director Management team
Britvic France
Key brands
France Juice Britvic France Pepsico 5% 11% Eckers Granini 13% 1.2bn Other 15% Private Label 56% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack October 2011. Nielsen ROI licensed September 2011. France IRI census September 2011 Market positions
France Syrups Other 12% Britvic France 42% 249m Private Label 46% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack October 2011. Nielsen ROI licensed September 2011. France IRI census September 2011 Market positions
Play on our leadership in the syrup market by: Expanding the Teisseire brand with new flavours and new pack sizes and creating value Play a key role in the soft drinks market by Developing Fruit Shoot Expanding juice brands and Launching new soft drinks Innovation
京辿噛庄艶姻壊 Crolles La Roche-sur-Foron Nantes More than 570 employees Where we operate
京辿噛庄艶姻壊 3 Bottling lines Pure Juice Crolles 4 Manufacturing lines syrup La Roche-sur-Foron 8 Manufacturing lines Fruit Juice Nantes 4 TETRAPAK lines Fruit Juice Where we operate
Jean-Luc Tivolle Managing Director Claire Robillard Financial Director Jean-Francois Hettler Marketing Director Thierry Devant Sales Director Guillaume Asselin Industrial Director Elodie Jeanningros Human Resources Director Dominique Cosnefroy Procurement Director Renaud Peuriere IT Systems Director Herv辿 Marragou Customer Client Service Director Management team
International
Exporting our products to more than countries worldwide At a glance
Key brands
Focus on three key drivers: Core operations growth in our mature export and third party distributor business by Britvic International based in the UK European expansion by acquisition of assets Non-European expansion by securing distribution and franchising agreements with local partners by Britvic Worldwide Brands International strategy
Britvic Worldwide Brands is the business unit responsible for the groups Global Franchise business. Britvic Worldwide Brands and the associated global compound plant is based in Dublin Ireland. BWB is also supported globally by Britvic North America based in Orlando and a Rep office based in Singapore. BWB currently has franchisee manufacturing finished goods in the USA and Australia.. Worldwide
Applies to business development beyond continental Europe International-based on ROBINSONS umbrella brand: RTD & Dilutes (Concentrate) Creates new international drink category Based on Global insight (USA, Oz, Asia) Ready to Drink and Concentrates (Dilutes) branded as Fruit Shoot in the USA Key points of difference in most markets First major brand in this category Extend eventually to other core Global Brands J2O, Drench Club, Teisseire Features of BWB Franchise model

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Britvic Soft Drinks Information Pack

  • 2. Dedicated to creating and building brands that delight consumers All about Britvic
  • 3. More than 30 Brands Leading branded soft drinks business
  • 4. 贈1.29恢稼 Group revenue Leading branded soft drinks business Source: Britvic Annual Report 2011
  • 5. 3,300 employees Leading branded soft drinks business
  • 6. 2.1 billion litres per year Leading branded soft drinks business
  • 7. Listed on the London stock exchange since 2005 FTSE 250 Leading branded soft drinks business
  • 8. No 2 in British branded soft drinks No 2 in Irish branded soft drinks No 1 in French syrups 25 year relationship with PepsiCo in UK Strong track record and growing Source: Nielsen 2011/ Britvic Soft Drinks report 2012
  • 10. Owned brands in Republic of Ireland
  • 11. Owned brands in France
  • 12. Franchised brands in UK and ROI
  • 13. Britvic GB Britvic Ireland Britvic France Distribution via Britvic International Britvic-owned brand franchises Our international presence
  • 14. Franchising the brands that we own Continuing our successful collaboration with PepsiCo Increasing our European footprint through the acquisition of assets Providing a platform for global expansion
  • 15. mid 19thC Chelmsford a chemist begins creating homemade soft drinks 1986 Tango acquired 1987 Pepsi first 20 year bottling arrangement agreed in the UK 1995 Robinsons acquired 2000 Orchid Drinks acquired, inc. Am辿/Purdeys 2004 Ben Shaws acquired, inc Pennine Water 2005 Publicly traded company, floated on LSE 2007 Britvic Ireland (acquisition of C&C Soft Drinks) 2010 Britvic France (acquisition of Fruit辿) From small beginnings to a global player
  • 16. % Revenue GB Carbs 39% GB Stills 27% International 2% Ireland 13% France 19% How it all adds up Source: 2011 Annual report
  • 18. Paul Moody John Gibney Chief Executive Finance Director Simon Litherland Alan Beaney Simon Stewart Managing Director, GB Strategy Director Marketing Director Murray Harris Martin Rose Doug Frost Customer Management Supply Chain Director Human Resources Director Director Executive Committee
  • 20. Our purpose Enjoying lifes everyday moments Our vision Britains greatest soft drinks company Building iconic brands loved by consumers Being the most valued by our customers Delivering consistent returns for shareholders Trusted and respected in our communities Adored by our people Britains greatest soft drinks company
  • 21. We are We are We are better We are learning We are passionate trusted together and growing courageous Our values
  • 22. Continue to deliver growth by four key building blocks: Market volume growth on average of 2-3% each year Innovation adding 1-2% revenue to the top line Driving on-the-go distribution improvement in average price realised price by 1% Strategy
  • 23. No 1 in UK stills No 1 in UK on-premise No 2 in UK carbonates No 2 in UK take-home At a glance Source: Nielsen 2011/ Britvic Soft Drinks report 2012
  • 24. No 1 squash brand No 1 packaged soft drink in the licensed trade No 1 kids brand No 2 cola brand UKs fastest growing lemon and lime drink Award-winning advertising Key brands Source: Nielsen 2011/ Britvic Soft Drinks report 2012
  • 25. Take-home On-premise Impulse Retail value Retail value Retail value 贈5.2bn 贈2.7bn 贈1.8bn Channels Source: Nielsen 2011/ Britvic Soft Drinks report 2012
  • 26. GB take-home Britvic Other 12% 20% Danone 5% Tropicana 贈7bn 5% CCE GSK 28% 8% Private Label 22% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011 Market positions
  • 27. GB on-premise Other 12% Hartridges 2% AG Barr 2% Britvic Red Bull 4% 43% Nichols 3% 贈2.7bn CCE 34% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011 Market positions
  • 28. Turbo Tango J2O SoBe V Water The worlds first use of a New pack design and The first UK soft drinks brand nitro-fuelled bottle formulation to contain purified stevia extract as an alternative Winner of the non-alcoholic Special edition Diamond sweetener to sugar drinks category at the Berry contains edible silver prestigious SIAL dOr Awards glitter Each bottle contains just ten in France calories or less. Innovation
  • 30. Beckton 4 lines PET Huddersfield 1 line PET Leeds 3 lines Glass and Bag in box Norwich 8 lines PET Rugby 6 lines Can, PET and Aseptic Widford 4 lines Glass, PET, Can and Flavours Where we operate
  • 31. Simon Litherland Jonathan Gatward Managing Director Marketing Director Paul Graham Helen Gorman Customer Management Brand Controller Director Mike Gant Andrew Boyd Finance Director Commercial Director - Leisure Clive Hooper Ian Forshew Operations Director Commercial Director - THG Sue Skinner Nigel Paine Human Resources Director Commercial Director - Impulse Chris Hancock Sally Taylor Programme Director Head of Commercial Planning Value Organisation GB Management team
  • 33. No 1 water brand No 2 soft drink and No 1 lemon and lime drink No 1 orange drink and No 1 lemon drink No 1 cordial No 2 cola drink No 1 lemonade Key brands
  • 34. Multiples Licensed Convenience/Impulse Retail value Retail value Retail value 195m* 294m 303m Channels *Source: Nielsen Scan Trak excludes Discounters and Dunnes Stores
  • 35. Ireland Grocery Other 11% Britvic Private Label 24% 8% Danone 4% Richmond 499m 4% GSK 13% CCHB 36% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack July 2012. Nielsen ROI licensed September 2011. France IRI census September 2011 Market positions
  • 36. Ireland Licensed Other Red Bull 1% 9% Britvic Gleesons 34% 6% GSK 6% 294m CCHB 44% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack October 2011. Nielsen ROI licensed June 2012. France IRI census September 2011 Market positions
  • 37. Our vision is to become the best FMCG company in Ireland. This will be achieved through: Winning with the at home consumer through strong customer engagement, feature & display, category & revenue management Winning with the out-of-home consumer through strong brands, and market leading availability & visibility Strategy
  • 38. Ballygowan is Irelands leading water brand built on purity, heritage and trust. Bottled at source in Newcastlewest Relaunched in 2012 in more contemporary packaging and livery Innovation
  • 39. MiWadi Club Orange Double Concentrate in 2011 New consumer engagement campaign in 2011 Innovation
  • 40. Factories Dublin (Kylemore) Newcastle West Distribution Dublin (Clondalkin) Belfast Customer Care Centre Thurles 525 employees Where we operate
  • 41. Dublin 5 line Glass, PET, Cans Juice, carbs, RTD Newcastle West 5 lines Glass, PET, Dispense Where we operate
  • 42. David FitzGerald Managing Director John Malone Finance Director Brid OBrien HR Director Kevin Donelly Marketing Director Finbarr ODoherty Commercial Director, Licensed Wholesale David Halliday Sales Director, Grocery Matt Thewlis Operations Director Management team
  • 45. France Juice Britvic France Pepsico 5% 11% Eckers Granini 13% 1.2bn Other 15% Private Label 56% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack October 2011. Nielsen ROI licensed September 2011. France IRI census September 2011 Market positions
  • 46. France Syrups Other 12% Britvic France 42% 249m Private Label 46% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack October 2011. Nielsen ROI licensed September 2011. France IRI census September 2011 Market positions
  • 47. Play on our leadership in the syrup market by: Expanding the Teisseire brand with new flavours and new pack sizes and creating value Play a key role in the soft drinks market by Developing Fruit Shoot Expanding juice brands and Launching new soft drinks Innovation
  • 48. 京辿噛庄艶姻壊 Crolles La Roche-sur-Foron Nantes More than 570 employees Where we operate
  • 49. 京辿噛庄艶姻壊 3 Bottling lines Pure Juice Crolles 4 Manufacturing lines syrup La Roche-sur-Foron 8 Manufacturing lines Fruit Juice Nantes 4 TETRAPAK lines Fruit Juice Where we operate
  • 50. Jean-Luc Tivolle Managing Director Claire Robillard Financial Director Jean-Francois Hettler Marketing Director Thierry Devant Sales Director Guillaume Asselin Industrial Director Elodie Jeanningros Human Resources Director Dominique Cosnefroy Procurement Director Renaud Peuriere IT Systems Director Herv辿 Marragou Customer Client Service Director Management team
  • 52. Exporting our products to more than countries worldwide At a glance
  • 54. Focus on three key drivers: Core operations growth in our mature export and third party distributor business by Britvic International based in the UK European expansion by acquisition of assets Non-European expansion by securing distribution and franchising agreements with local partners by Britvic Worldwide Brands International strategy
  • 55. Britvic Worldwide Brands is the business unit responsible for the groups Global Franchise business. Britvic Worldwide Brands and the associated global compound plant is based in Dublin Ireland. BWB is also supported globally by Britvic North America based in Orlando and a Rep office based in Singapore. BWB currently has franchisee manufacturing finished goods in the USA and Australia.. Worldwide
  • 56. Applies to business development beyond continental Europe International-based on ROBINSONS umbrella brand: RTD & Dilutes (Concentrate) Creates new international drink category Based on Global insight (USA, Oz, Asia) Ready to Drink and Concentrates (Dilutes) branded as Fruit Shoot in the USA Key points of difference in most markets First major brand in this category Extend eventually to other core Global Brands J2O, Drench Club, Teisseire Features of BWB Franchise model