ROI from Below-The-Line Advertising
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When doing B2B marketing, you can't splash an advertisement on TV because most viewers would not be potential leads. So, you find channels that let you market directly and selectively to the prospects you are trying to reach out to. The ROI from targeting is quantifiable as described in these slides.
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ROI from Below-The-Line Advertising
- 2. BTL Using Selasdia www.selasdia.com salesman Selasdia connects with the sender. I love #bizdev, folks! @target I love #bizdev too! The person you interacted with might view your page. You have just used social media for BTL advertising. target A person talks about a topic of interest on social media.
- 3. If You Used ATL Ads www.selasdia.com ATL advertising involves taking out advertising spots in print and news media. TV For B2B sales, very few of the people you reach through ATL channels are going to be the right ones.
- 4. ROI Estimate www.selasdia.com Assume that 1 in 5 prospects whom you engage is made aware of your brand. Selasdia兵s automation allows you to advertise to about 200 persons per hour. You can reach thousands of B2B targets with Selasdia and save loads of money. A 30 second prime time TV spot will cost $100,000 and reach very few B2B targets. These are people speci鍖cally chosen for the message you are putting out.