Brooke Bond Red label
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Brooke Bond Red Label is a 107-year-old tea brand owned by Hindustan Unilever Limited. It is the second largest tea brand in India with a 19% market share. Red Label offers various tea products including leaf tea, dust tea, and tea powder. It has different product lines like Red Label, Red Label Special Tea, and Red Label Natural Care Tea Box. The tea is manufactured in Assam, Cooch Behar, Darjeeling, and Meghalaya using traditional processes. Red Label provides affordable prices and packaging to protect the product and build its brand identity.
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Brooke Bond Red label
- 1. RED LABEL TEA Presented by - Abhay Rawat Akash Sharma Vimal Savaliya Pawan Agarwal Soumyadeep Bose
- 2. Brooke Bond ï‚´ Brooke Bond is a brand-name of tea owned by Hindustan Unilever Limited. ï‚´ Brooke Bond & Company was founded by Arthur Brooke who was born at 6 George Street, Lancashire, England in 1845. ï‚´ He opened his first tea shop in 1869 at 23 Market Street, Manchester, Lancashire. ï‚´ The Brooke Bond brand is used in various countries, especially in India. ï‚´ In Pakistan, Brooke Bond Supreme is the number-one-selling tea brand. Unilever markets it as a being stronger than its Lipton Yellow Label blend. ï‚´ The Brooke Bond factory is at Trafford Park near Manchester.
- 3. Tata 20% Red Label 19% Lipton 6% Wagh Bakri 7% Others 48% MARKET SHARE Brooke Bond is the mother brand for Taj Mahal, Red Label, Taaza and Three Roses tea and Bru coffee. Brooke Bond has a collective market share of about 19%, just behind the market leader, Tata Tea. Brands like Taaza, 3 Roses ,Taj Mahal and Bru give the company nearly 12% of its Rs25,810-crore revenue. While Bru, its brand of instant coffee, is estimated by the market to be around Rs400-500crore. Most of its tea brands, comprising the rest 85% have grown in double digits in a segment crowded with national and regional players.
- 4. Brooke Bond Products Brooke Bond Red Label Brooke Bond 3 Roses Brooke Bond Taj Mahal Brooke Bond Taaza Brooke Bond Bru Instant Coffee
- 5. Brooke Bond Red Label  Red Label is a 107 year old brand and has tremendous equity and heritage in the Indian market.  It is the second largest tea brand in the country.  The oldest and largest brand in the Brooke Bond portfolio in India.  It has both leaf and dust variants.  Red Label holds the Guinness Record for the world’s largest tea party.  Brooke Bond Red Label, the Indian blend, is made in tea manufacturing units of Assam, Coochbehar , Darjeeling and some parts of Meghalaya.  The manufacturing process of tea includes the stages of withering (leaving tea leaves to dry), rolling/cutting (through which complex series of chemical changes known as oxidation are initiated, drying and then grading into sizes.
- 6. Products Levels Potential Augmented Expected Basic Core • Special tea processed from the tea leaves procured from Assam and Darjeeling. • Health concentrated segment. • Rich source of flavonoids. • It has a mix of 5 ayurdevic ingredients – Tulsi , Ashwagandha , Mulethi ,Ginger, Cardamom. • Provides Refreshment and relieves headache • Tea Leaves • Packaging • Segregation of short tea leaves from long tea leaves. • Affordable Price • Good Smell • Good Taste • Good Color • Organic tea leaves. • Moisture resistant. • Tea in various fruit variants. • Cheaper pack for rural areas.
- 7. Product Mix Red Label Tea Powder Red Label SpecialRed Label Tea Red Label Dust Red Label Natural Care Tea Box Tea • Product Length : 2 • Product Depth – ` Tea : 2*4+2*1= 10 Tea Powder : 2*2 = 4 Red Label Natural Care
- 8. Packaging and Labelling ï‚´ Packaging protects a product from external contamination, while often also constituting a form of advertising to build brand awareness and identity. ï‚´ Red Label provides various packing for its product both in card board form as well as plastic re-sealable form. ï‚´ Primary packaging - Silver colored inside the card box. ï‚´ Secondary packaging - Basically red in color it provides protection from moisture as well as dust. ï‚´ Its gives descriptive information about the brand and its parent company i.e. Brooke Bond ï‚´ Product features such as quantity, type of product i.e. Tea or tea powder.
- 9.  Labelling is the display of information about a product on its container, packaging, or the product itself. For several types of consumer and industrial products, the type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.  Red Label describes various information through labelling.  Product Grading such as Natural Care, Dust and Red Label.  Indicating that it has a mix of five Ayurvedic ingredients namely Tulsi, Ashwagandha, Mulethi, Ginger and Cardamom.  Rich color, Smell and Taste.  Best before 12 months from packaging and price.  Promoting the product through various graphical information’s such as various herbs and nutritious values. Packaging and Labelling (Contd.)
- 10. Price Variants Tea Red Label tea Red Label dust Red Label Natural Care Tea 100 g Rs.30 100 g Rs.50 250 g Rs.105 250 g Rs.75 250 g Rs.120 500g Rs.170 500 g Rs.145 490 g Rs.233 500 g Rs.250 1 kg Rs.410 1 kg Rs.480
- 11. Tea Powder Red Label Natural Care Tea Box Red Label Special Tea 100 g Rs.49 250 g Rs.120 250 g Rs.125 500 g Rs.237 500 g Rs.250 1 kg Rs.470
- 12. THANK YOU