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Generation Why ?

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Bianca Robinson

An overview of this generation - those who are between 11 and 31 in 2011. What differentiates them, what turns them on, why it's important to tap into this consciousness, and some nuggets on how to reach out and get closer to this plugged-in population.

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GENERATION WHY ? 油 Bianca Robinson! Calm Digital!
WHO ARE THESE PPL ? 油 What do they want?! What motivates them?! Why do you care? 油 How do you reach them?!
WHO THE HECK AM I ? 油 Kiwi Lady living a long way from home! Mother of Twins aged 11! Business Owner & Director 油 Generation X 油
Generation Why ?
WHY DO I CARE ? 油 贈100,000,000,000.00!
NO BULLSHIT, JUST ADVERTISING 油
Generation Why ?
blah! ! blah
give t hem s! a grea hemselve t exp erienc y for t e! will tr add val will tell their friends! ue! Build trust!
WHATS IN IT 4 ME ? 油
Generation Why ?
Generation Why ?
CARE. DO YOU ? 油 About us?! Do you talk to us?! About the world?! Are you listening to us?! Do you act upon what you learn?! Listen, learn and earn trust.
values! experiences! sticky! targeted! limitless! value! incentives! sharing! appropriate! broadcast-able!
AND NOW, OVER 2 U. 油

More Related Content

Generation Why ?

  • 1. GENERATION WHY ? 油 Bianca Robinson! Calm Digital!
  • 2. WHO ARE THESE PPL ? 油 What do they want?! What motivates them?! Why do you care? 油 How do you reach them?!
  • 3. WHO THE HECK AM I ? 油 Kiwi Lady living a long way from home! Mother of Twins aged 11! Business Owner & Director 油 Generation X 油
  • 5. WHY DO I CARE ? 油 贈100,000,000,000.00!
  • 8. blah! ! blah
  • 9. give t hem s! a grea hemselve t exp erienc y for t e! will tr add val will tell their friends! ue! Build trust!
  • 10. WHATS IN IT 4 ME ? 油
  • 13. CARE. DO YOU ? 油 About us?! Do you talk to us?! About the world?! Are you listening to us?! Do you act upon what you learn?! Listen, learn and earn trust.
  • 14. values! experiences! sticky! targeted! limitless! value! incentives! sharing! appropriate! broadcast-able!
  • 15. AND NOW, OVER 2 U. 油